Multiyear pact extends sponsorship activity by cryptocurrency companies

Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada

Multiple active categories, jersey patch deals fuel growth for league, 30 teams

Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years

Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation

Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association. Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy

NBA players Young, Murray named Advisory Staff members to company

Fan engagement platform is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers

Liga ACB, the top tier of Spanish basketball, has signed an extension to its title sponsorship contract with electrical utility company Endesa

USA Basketball and leading sports entertainment company MGM Resorts International have unveiled an expanded multiyear partnership ahead of the Tokyo Olympics this summer

The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …

Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3

The National Basketball Association's Detroit Pistons have signed a wide-ranging multiyear agreement with wholesale mortgage lender United Wholesale Mortgage, which has been designated the team's jersey…

In Q1 2020, UT beer partner Corona leveraged its rights around the Texas Longhorns basketball team with a programme led by a pair of limited edition co-branded sneakers.

Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season

Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)