Basketball

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines

North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services

Alcoholic beverages manufacturer Shanxi Fenjiu has agreed a three-season deal to title sponsor Shanxi Brave Dragons, a team that competes in the Chinese Basketball Association, the top tier of the sport...

NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak

The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company

Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja. As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions

China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.

US heavy equipment manufacturer Caterpillar has agreed a sponsorship deal with the Chinese Basketball Association

Shampoo brand Head & Shoulders has renewed its sponsorship agreement with the Turkish Basketball Federation (TBF)