Baseball
Miller Lite links up with MLB in Canada
Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.
MillerCoors expands Atlanta Braves partnership
US-based brewery MillerCoors has opted to expand its existing partnership with Major League Baseball franchise the Atlanta Braves.
The Hartford links up with Major League Baseball
The Hartford, a leading American insurance company, has become a sponsor of North America’s Major League Baseball (MLB).
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
MLB strikes Esurance agreement
Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.
Vysk pitches in with New York Mets sponsorship
Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.
National Car Rental enters MLB market with hometown Cardinals
US Major League Baseball franchise the St. Louis Cardinals has secured commercial partnerships with Missouri-based car hire company National Car Rental and sports goods retailer Academy Sports + Outdoors.
Toyo Tires on board with Boston Red Sox
Japanese tyre manufacturer Toyo Tires has entered into a partnership with Major League Baseball franchise the Boston Red Sox.
Audi pitches in with long-term Yankees renewal
German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.
Southwest Airlines adds Dodgers to MLB portfolio
US-based Southwest Airlines has moved to expand its presence in Major League Baseball by entering into a partnership with the Los Angeles Dodgers.
MLB renews with DraftKings and apparel partners
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.
Nexen Tire extends with four MLB franchises
South Korean tire manufacturer Nexen Tire has opted to extend its partnership with North American Major League Baseball franchises the LA Dodgers, Texas Rangers, Detroit Tigers and the LA Angels.
Falken Tire branches out with Detroit Tigers
MLB baseball franchise the Detroit Tigers has agreed a multiyear sponsorship deal with US tyre manufacturer Falken Tire.
Cubs and Yankees cover up with sunscreen partner
Skincare products company Blue Lizard Australian Suncreen has entered into partnerships with MLB baseball teams the Chicago Cubs and the New York Yankees.
MLB extends Majestic partnership
Sportswear apparel provider Majestic Athletic has extended a partnership with Major League Baseball Properties in North America.
Braves connect with Comcast for Cobb County move
Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.