Baseball
MLB’s Phillies sign grocery partner
Major League Baseball team the Philadelphia Phillies has entered into a multi-year partnership with the Giant Food Stores chain of retail outlets.
Major League Baseball signs snack foods partner
North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.
Doosan enhances MLB ties with Yankees deal
Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.
MLB, NBA to sell stakes in fantasy sports companies
Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.
St. Louis Cardinals partner with star’s clothing brand
Major League Baseball team the St. Louis Cardinals has agreed a sponsorship deal with clothing line M4, which is owned by star player Yadier Molina (pictured).
MLB’s Under Armour transition delayed
US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.
National adds Washington Nationals to MLB portfolio
Major League Baseball franchise the Washington Nationals has entered into a sponsorship deal with rental car company National.
Chicago Cubs team up with Comcast, Gallagher
Major League Baseball team the Chicago Cubs has signed partnerships with telco Comcast and financial services company Gallagher.
MLB’s White Sox sign up new beer partner
North American Major League Baseball team the Chicago White Sox has entered into a partnership with craft brewery the Goose Island Beer Company.
MLB’s Giants, Yankees sign new deals
The San Francisco Giants and New York Yankees North American Major League Baseball franchises have sealed partnerships with business spend management company Coupa Software and membership warehouse club operator BJ’s Wholesale Club, respectively.
MLB’s Angels renew with Yokohama
Japanese tyre manufacturer Yokohama has extended its partnership with North American Major League Baseball franchise the Los Angeles Angels.
Texas Rangers sign new partners, Tireco enters sports market with Padres
Major League Baseball outfit the Texas Rangers has signed up three new sponsors ahead of the new season, while rival team the San Diego Padres has partnered with tyre distributor Tireco.
MLB signs up Hankook as latest sponsor
Korean tyre manufacturer Hankook has agreed a sponsorship deal with North America’s Major League Baseball.
Major League Baseball extends Game of Thrones partnership
North America’s Major League Baseball has renewed its Game of Thrones-focused partnership with US pay-television broadcaster HBO.
MLB signs double deal ahead of new season
North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.
Yankees sign insurance partner
Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.
Oakland Athletics snap up new beverage partner
Soft drinks manufacturer Dr Pepper Snapple Group has agreed a five-year deal to become the official beverage partner of Major League Baseball team the Oakland Athletics.
MLB extends landmark YouTube TV partnership
Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.