Baseball
Yankees to promote Dominican Republic through new partnership
The Dominican Republic Ministry of Tourism (MITUR) has agreed a sponsorship deal with the New York Yankees for the 2013 season, signing on as an official travel destination of the MLB baseball franchise.
Texas Rangers extend ice cream partnership
Major League Baseball team the Texas Rangers has agreed a five-year extension of its partnership with ice cream manufacturer Blue Bell Creameries, from 2014 to 2018.
Lipton Iced Tea backs MLB’s “fan wave” drive
PepsiCo-owned brand Lipton Iced Tea has signed a deal to become the official iced tea of Major League Baseball.
Spurs extend deal with supermarket chain
Supermarket chain H-E-B has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Dodgers’ Time Warner Cable deal faces fresh complications
Owners of the Los Angles Dodgers MLB team, Guggenheim Baseball Management, are being forced to rework their local rights deal with Time Warner Cable, according to the New York Post.