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American Football

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Information Technology Baseball

Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
Watches Baseball

Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Airlines Baseball

Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
Banking Baseball

Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Healthcare Baseball

Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health
Security Services Baseball

Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country
Information Technology American Football

It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th
Betting Baseball

Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…

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Baseball

Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Baseball
Beer

Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
Baseball
Beer

When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.
Baseball
Beer

Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
Energy Baseball

MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Baseball

The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club
Video Games Baseball

Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
Mineral Water Baseball

Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
Sporting Apparel Baseball

adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
Healthcare Baseball

Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Spirits Baseball

Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery
Car Rental Baseball

National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Banking Baseball

Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years
Clothing & Accs. Baseball

Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
Baseball

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
Retail Baseball

The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
Telecoms Baseball

Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile
Energy Baseball

The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers
Betting Baseball

Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.
Beer Baseball

Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Betting Baseball

Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
General Insurance Baseball

American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers
General Insurance Baseball

The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
Telecoms Baseball

The Oakland Coliseum could soon be renamed the RingCentral Coliseum
Cryptocurrency Baseball

Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
Baseball

The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant
Telecoms Baseball

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
Baseball

LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.