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Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels

Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.

Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park

Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health

Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country

It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th

Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…

MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy

The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club

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German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales
American Football

Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.

Baseball

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Baseball

The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea. While the deal focused on the brand association with the sport, it also had a key sales impetus with Hublot creating a Limited Edition watch.

Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021

Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo

adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel

Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare

Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery

National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants

Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years

Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro

The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…

Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile

The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers

Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.

Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.