The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health
Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th
Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
At the 2019 World Series, Taco Bell rolled out the seventh iteration of its ‘Steal a Base, Steal a Taco’ campaign with a strand allowing fans to gamble on which player would steal the crucial base.
German telecommunications company Deutsche Telekom and its mobile network brand T-Mobile is using sponsorship to improve its market share in key markets and to boost brand awareness and sales
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club
Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery
National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years
Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile
The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers
Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers
The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
The Oakland Coliseum could soon be renamed the RingCentral Coliseum
Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.