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NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
NEC partners with LA Angels
Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
Hublot plus five Japanese brands sign up for WBSC Premier 12
Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Aeroméxico signs up with ‘Red Devils of Mexico’ baseball club
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Men’s health company to sponsor MLB Father’s Day efforts
Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health
Guardian Protection becomes partner of Minor League Baseball
Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
The th
Choctaw Casinos & Resorts remains with Rangers for move to new ballpark
Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Data Snapshot: MLB 2020
Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Take Me Out & #BudLightHomers – Bud Light & MLB
Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
Not All Heroes Wear Capes – Bud Light & MLB
When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.
Project 42 – Budweiser & MLB
Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
Chicago Cubs sign power supply deal with Dynegy
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Sun-Maid pulls Fresno Grizzlies sponsorship over video
The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club
MLB Players Association boosts licensing, savings activity
Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
Orioles partner up with PepsiCo
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
adidas partners with Little League Baseball and Softball
adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
LA Angels team up with MemorialCare
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Coppercraft Distillery augments growth plans with Detroit Tigers deal
Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery
National adds Cubs, Giants to MLB roster
National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years
DKNY launches Major League Baseball collection
Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
San Francisco Giants team up with Fanatics for retail shops
The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
T-Mobile extends MLB partnership
Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile
Hanwha Q Cells seeks to broaden solar message with Dodgers deal
The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers
Red Sox sets league first with MGM deal
Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.
Baseball Australia bans alcohol sponsorship, urges others to follow
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
MGM Resorts named as Title Sponsor for MLB Japan series
Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
American Family adds Brewers training complex Naming Rights to stadium deal
American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers
American Family Insurance gains naming rights to Brewers stadium
The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
Oakland Coliseum poised to land RingCentral Naming Rights deal
The Oakland Coliseum could soon be renamed the RingCentral Coliseum
Kiwoom renames Korean baseball club, Nexen exits
Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
San Francisco Giants’ stadium called Oracle Park after naming-rights deal
The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.