Australian Rules Football
AFL’s Giants on track with Toyo Tires partnership
Global tyre manufacturer Toyo Tires has entered into a multi-year partnership with AFL Aussie rules club the Greater Western Sydney Giants.
Port Adelaide stays in shape with new partnership
AFL Aussie rules football team Port Adelaide has entered into a partnership with Australian health and fitness chain Anytime Fitness.
Geelong Cats claim extension to record deal with Ford
AFL Aussie rules football club the Geelong Cats has extended what it claims is a record sponsorship deal with US automotive manufacturer Ford.
ZTE steps up Carlton partnership
AFL Aussie rules football club Carlton has enhanced its partnership with telecommunications company ZTE.
Pepper Group invests in St Kilda partnership
Global financial services business Pepper Group Limited has struck a deal to become a partner of Australian Football League Aussie rules club St Kilda.
CareerOne teams up with Carlton
Online job market service CareerOne has been unveiled as a partner of Australian rules club Carlton, which competes in the Australian Football League.
United Petroleum refuels Collingwood deal
AFL Aussie rules football team Collingwood has renewed its partnership with Australian fuel and convenience retail chain United Petroleum.
BHP Billiton makes its mark at Perth Stadium
Mining company BHP Billiton has secured naming rights for the sporting precinct at the new Perth Stadium in Australia.
Collingwood drives on with Holden
Australian Football League club Collingwood has sealed a partnership with car company Holden.
Tasmania commits to AFL’s Hawthorn with new deal
Australian Football League Aussie rules club Hawthorn has opted to extend its long-term partnership with the Tasmanian Government.
McDonald’s tackles extra year with WAFL
Global fast-food restaurant chain McDonald’s has renewed its partnership with the West Australian Football League Aussie rules competition.
BLK enhances AFL presence
Sportswear manufacturer BLK has reached an agreement to become the official apparel supplier to the Australian Football League (AFL) Aussie rules competition.
Audi links up with AFL’s Hawthorn
Australian Football League Aussie rules club Hawthorn has sealed a partnership deal with the Audi Australia division of the German automotive manufacturer.
IG invests in AFL’s Melbourne FC
AFL Aussie rules football team Melbourne FC has reached an agreement to make contract for difference (CFD) and foreign exchange provider IG a major partner.
Collingwood secures backing from La Trope Financial
AFL Aussie rules football team Collingwood has agreed a deal that makes credit and funds management organisation La Trope Financial a premier partner of the club.
Ubet adds AFL and A-League teams to commercial roster
Newly renamed Australian bookmaker Ubet has continued its sponsorship drive through deals with A-League football club Melbourne City and AFL Aussie rules football team Port Adelaide.
Huawei to tackle AFL with Gold Coast Suns
Chinese telecommunications company Huawei has entered into its first major Aussie rules football sponsorship by partnering AFL team Gold Coast Suns.
AFL recruits new partners
The Australian Football League (AFL), the top division of Aussie rules in the country, has agreed partnerships with football producer Sherrin and taxi company 13CABS.