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AFL recruits new partners

The Australian Football League (AFL), the top division of Aussie rules in the country, has agreed partnerships with football producer Sherrin and taxi company 13CABS.

The Sherrin deal will run for five years, from 2015 to 2019, with the brand remaining the official match ball partner of the league.

13CABS has signed up as the official private transport service of the AFL. The AFL and 13CABS will brand 18 Toyota Camry Hybrid 13CABS in AFL club colours in Melbourne to mark the start of the season

“Following the 2014 13CABS Grand Final Sprint, this year we are excited to name 13CABS as an official partner of the AFL and look forward to the partnership expanding into 2016,” the AFL’s general manager of commercial operations, Darren Birch, said.