Australian Rules Football

AFL Australian rules team Gold Coast Suns has signed a five-year sponsorship extension with commercial airline Virgin Australia.

The Australian Football League has extended its partnership with airline Virgin Australia for a further five years.

French automotive giant Renault has renewed and expanded its commercial deal with AFL Australian rules team Port Adelaide.

KooGa has agreed a three-year extension to its long-term kit partnership deal with AFL Australian rules club Western Bulldogs.

Australian Football League team Essendon has extended its commercial partnership with suitcase manufacturer Antler Luggage for the 2014 Australian Rules season.

Australian Football League team Richmond has extended its joint-major sponsorship deal with automotive brand Jeep for a further four years.

Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.

The Australian Football League Players’ Association has joined the campaign against youth binge drinking in Australia by partnering with the Be the Influence – Tackling Binge Drinking initiative.

Australian rules football club Port Adelaide has announced a new premier partnership with Clean Energy Enterprises, with the deal set to activated using the company’s South Australian operating name Solarshop.

Cargo container leasing company SCF Group has signed up as a development partner of AFL Australian rules team Richmond.

Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.

THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuingā€¦

AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and futureā€¦