Australian Rules Football
AFL’s Crows take flight with long-term kit deal
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules competition by entering into a long-term kit partnership with the Adelaide Crows.
Antler commits to Essendon rebuilding project
AFL Australian rules football club Essendon has been boosted by the news that long-term commercial partner Antler Luggage has extended its association into 2015.
AFL adds new commercial category with Coates Hire
The AFL Aussie rules league has opened up a new commercial category after entering into a partnership with national equipment hire company Coates Hire.
AFL Europe to terminate controversial deal with Royal Brunei Airlines
The AFL Aussie rules league has moved to end a sponsorship deal between its affiliated league in Europe and Royal Brunei Airlines in the wake of controversy surrounding the adoption of Sharia laws in the southeast Asian country.
Sydney Swans drive forward with Volkswagen extension
AFL Australian rules football team Sydney Swans has signed an extension to its partnership with German automotive company Volkswagen.
Adelaide Crows extend Toyota partnership
The Australian Football League’s (AFL) Adelaide Crows Aussie rules club has extended a partnership with car maker Toyota.
QBE invests in Sydney Swans renewal
Insurance group QBE has extended its principal partnership with AFL Australian rules football team Sydney Swans by three years until the end of 2019.
Sydney Swans take flight with Skyscanner
AFL Australian rules football team Sydney Swans has entered into a one-year partnership with global travel search company Skyscanner.
AFL’s Fremantle secure extension with major sponsor
Fremantle Dockers, which compete in the Australian Football League, the top division of Aussie rules, have extended a sponsorship deal with staffing, maintenance and facility management firm Programmed until the end of the 2018 season.
Miami Dolphins forge partnership with the Bahamas
NFL American football franchise the Miami Dolphins has agreed a five-year partnership with the Islands of the Bahamas.
Bulldogs snap up Mission Foods extension
AFL Australian rules football team Western Bulldogs has announced a sponsorship extension with major partner Mission Foods until the end of the 2017 season.
Essendon takes Toll renewal
AFL Australian rules football team Essendon has announced an extended two-year sponsorship deal with Toll Group.
BLK kits out AFL’s Lions
AFL Australian rules football team Brisbane Lions has signed a four-year extension to its partnership with sportswear manufacturer BLK.
Jeld-Wen opens door to St Kilda extension
Windows and doors manufacturer Jeld-Wen has extended its long-term sponsorship deal with AFL Australian rules football team St Kilda.
Retail Food Group teams up with AFL’s Gold Coast Suns
AFL Australian rules football team Gold Coast Suns has reached a sponsorship agreement with locally based retail food brand manager and franchisor Retail Food Group.
Elegance Tiles finds perfect fit with AFL’s Richmond
AFL Australian rules football team Richmond has announced a two-year sponsorship deal with tile business collective Elegance Tiles.
Virgin Australia takes flight with AFL duo
Commercial airline Virgin Australia has increased its presence within the Australian Football League by agreeing five-year sponsorship deals with Australian rules football teams Fremantle Dockers and West Coast Eagles.
AFL’s West Coasts Eagles connect with Infinite Energy
AFL Australian rules football team West Coast Eagles has announced energy provider Infinite Energy as an official partner.