Australian Rules Football
AFL’s Collingwood soars with Emirates renewal
AFL Australian rules football team Collingwood has agreed an extended five-year jersey sponsorship deal with Dubai-based airline Emirates.
Mars to tackle new AFL deal
Food products manufacturer Mars has expanded its involvement in Australian rules football by signing a three-year deal to become the official confectionery partner of the AFL league.
Nike renews long-term Carlton ties
US sportswear firm Nike has agreed a six-year extension to its partnership with AFL Australian rules football team Carlton.
China Southern Airlines wings into AFL with Melbourne FC
AFL Australian rules football team Melbourne FC has reached a deal to make China Southern Airlines a platinum plus partner for 2014.
Apex Steel teams with Port Adelaide
Steelworks company Apex Steel has become a joint-major partner of Australian rules football team Port Adelaide.
Toyota to tackle two further seasons with AFL
Japanese automotive giant Toyota has agreed a two-year extension with the AFL to remain as the premier partner of the Australian rules football league until 2016.
AFL checks in with Accor
Hotel group Accor has reached a two-year agreement to become the official hotel partner of the AFL Australian rules football league.
AFL’s Sydney Swans take on health insurance partner
AFL Australian rules football team Sydney Swans has entered into a formal partnership with not-for-profit health insurer HCF.
AFL fills new category with Gio Business Insurance deal
The AFL Australian rules football league has agreed a three-year partnership with Gio Business Insurance to make the group the official general insurer of the governing body.
Spotless takes AFL naming rights at Sydney Showgrounds
AFL Australian rules football team Greater Western Sydney Giants has agreed a five-year stadium naming rights partnership with cleaning, catering and facilities management company Spotless.
Port Adelaide scores major deal with EnergyAustralia
AFL Australian rules football club Port Adelaide has sealed a multi-year agreement to make electricity and gas retailer EnergyAustralia its new joint-major partner.
Tupperware teams up with AFL for 2014
The AFL Australian rules football league has announced kitchen and home storage container manufacturer Tupperware as an official partner for its 2014 season.
Western Bulldogs sign ball partner
Pental has agreed a two-year deal for its White King household cleaning brand to become the official ball partner of AFL Australian rules club Western Bulldogs.
AFL’s Melbourne FC scores new major sponsor
AFL Australian rules football team Melbourne FC has reached an agreement to make automotive retailing and logistics firm Automotive Holdings Group its major sponsor for the next three years.
Essendon signs four-year deal with Fujitsu General
AFL Australian rules football team Essendon has confirmed Japanese multinational IT equipment and services company Fujitsu General as its new co-major partner for the next four years.
Hyundai extends long-term partnership with AFL’s Carlton
AFL Australian rules football team Carlton has extended its long-standing partnership with Korean automotive company Hyundai for another four years.
North Melbourne and Mazda continue lengthy journey
AFL Australian rules football team North Melbourne has announced a three-year extension to its long-running sponsorship deal with Japanese car manufacturer Mazda.
Virgin Australia lands deal with AFL’s Giants
Virgin Australia has agreed a five-year deal to become a co-major partner of Australian Football League club Greater Western Sydney Giants from the start of the 2014 season.