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Sponsorship deals from April 18 to May 15

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A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world

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Athletics

Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
Athletics

Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September
Athletics

Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
Athletics

Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris

Most recent

Football

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Basketball

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
Football

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France