American Football
NFL to allow sportsbook sponsors in 2020
The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season
XFL adds The Action Network as latest sports betting partner
The rebooted XFL has named The Action Network as its latest sports betting partner
FanDuel joins DraftKings as XFL roster continues to grow
Fantasy sports brand FanDuel Group has signed as an 'Official Fantasy Sports Partner' for the lunch season of the XFL American football league
Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory
The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend
MGM Resorts partners with Las Vegas Raiders, Allegiant Stadium
Leading US casino operator MGM Resorts International has announced a multi-faceted partnership with the Las Vegas Raiders, becoming an official gaming partner of the National Football League team
XFL boosts sponsorship sales strategy
The XFL has teamed up with Navigate Research and Connect Partnership Group to launch a comprehensive corporate partnership strategy for the spring season American football league in its push towards landing …
Indianapolis Colts, Fanatics sign 10-year retail partnership
The National Football League's Indianapolis Colts have announced a 10-year omnichannel retail partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all …
NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG
Rocket Mortgage becomes NFL’s official mortgage sponsor
Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, has become the official mortgage sponsor of the National Football League in a multi-year deal
Baltimore Ravens open pop-up store to feed fan demand for Lamar Jackson jerseys
The National Football League's Baltimore Ravens have opened up a pop-up merchandise store in the city to feed into the extraordinary demand for Lamar Jackson replica jerseys in time for Christmas
Pechanga Resort Casino partners with SoFi Stadium, Hollywood Park
Pechanga Resort Casino has been announced as the latest founding partner of SoFi Stadium, the future home of the National Football League's Los Angeles Rams and Los Angeles Chargers, and the surrounding…
Intermountain Healthcare gains naming rights to Raiders’ practice facility
The Oakland Raiders have signed a sponsorship deal with healthcare provider Intermountain Healthcare, which will gain the naming rights to the National Football League team's new headquarters and practice…
Eagles sign marketing deal with Harrah’s Philadelphia
The National Football League's Philadelphia Eagles have signed a marketing deal with local gaming operator Harrah’s Philadelphia Casino and Racetrack.
Sports unions partner with RedBird Capital in new venture
Players unions of NFL, MLB make unprecedented commercial union with private equity firm
Make Believe Happen – Microsoft & the NFL
Make Believe Happen was a multi-channel, multi-phase campaign that ran the length of the 2018-19 NFL season, pushing Microsoft’s Surface products to a wide audience by showing how star player ambassadors use them in their personal lives.
Ford signs on for Raiders’ move to Vegas
The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…
Nike, Fanatics take NFL licensing deal onto global stage
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide
Harrah’s Cherokee Casinos partners Carolina Panthers
Casino and resort brand Harrah’s Cherokee Casinos has become an Official Sponsor of the NFL’'s Carolina Panthers in a five-year deal.