American Football
Dolphins dine out on lucrative Hard Rock stadium deal
Restaurant and hotel company Hard Rock International has agreed a partnership with the Miami Dolphins to take on naming rights to the NFL American football team’s home stadium.
Arizona Cardinals hatch new partner
Commercial egg producer Hickman’s Family Farms has entered into a partnership with NFL American football franchise the Arizona Cardinals.
Cap fits for Buffalo Bills stadium naming rights partner
The Buffalo Bills NFL American football franchise has struck a stadium naming rights agreement with New Era Cap Company.
Rams and Chiefs sign partners ahead of new NFL season
The Los Angeles Rams has signed its latest partnership ahead of its first NFL season back in the Californian city, while fellow American football franchise the Kansas City Chiefs has agreed a new deal with financial services company CommunityAmerica Credit Union.
Los Angeles Rams bag two new partners
NFL American football franchise the Los Angeles Rams has agreed partnerships with supermarket chain Albertsons, Vons and Pavilions and IT solutions company Microsemi.
Dallas Cowboys enrol with UNT
NFL American football team the Dallas Cowboys has entered into a multi-year partnership with the University of North Texas.
Los Angeles Rams seal first major partnership following relocation
NFL American football franchise the Los Angeles Rams has agreed its first major sponsorship deal since moving from St. Louis to California by partnering with Mexican beer brand Corona Extra.
NFL orders Papa John’s extension
Pizza delivery company Papa John’s has signed a multi-year extension to its partnership with American football league the NFL.
Mile High naming rights revert to Broncos
NFL American football franchise the Denver Broncos has assumed the contract for naming rights to Mile High Stadium, its home field.
Minnesota Vikings assign naming rights under long-term TCO deal
NFL American football franchise the Minnesota Vikings has expanded its partnership with local health network Twin Cities Orthopaedics to support the construction of its new practice facility and team headquarters.
Windermere moves in with Seattle Seahawks
NFL American football franchise the Seattle Seahawks has entered into a partnership with real estate firm Windermere.
Carolina Panthers land American Airlines extension
American Airlines has signed a multi-year extension to its partnership with NFL American football franchise the Carolina Panthers.
NFL’s Eagles return to automotive sector with Toyota deal
Japanese automotive manufacturer Toyota has entered into a multi-year partnership with NFL American football franchise the Philadelphia Eagles.
Redskins have healthy outlook through Inova partnership
Virginia-based non-profit health organisation Inova has taken on naming rights to the Washington Redskins’ training facility after agreeing a multi-year strategic partnership with the NFL American football franchise.
College Football Playoff eats up Eckrich partnership
Meat products manufacturer Eckrich has agreed a sponsorship deal with the College Football Playoff, an annual postseason competition in the US collegiate American football system.
Porsche to speed growth rate with first US team deal
Luxury carmaker Porsche has signed its first major team deal in the US, with another planned, to reinvigorate slowing growth after six years of strong North American sales.
NFL’s Vikings unveil Club Purple through latest stadium partnership
The Mystic Lake Casino Hotel gaming facility has been confirmed as the latest founding partner for U.S. Bank Stadium, the future home of NFL American football franchise the Minnesota Vikings.
Pittsburgh Steelers eat up new partnership
NFL American football franchise the Pittsburgh Steelers has agreed a multi-year partnership with food manufacturer Smith Provision.