HomeNewsNewsBeerAmerican FootballUSA

Los Angeles Rams seal first major partnership following relocation

NFL American football franchise the Los Angeles Rams has agreed its first major sponsorship deal since moving from St. Louis to California by partnering with Mexican beer brand Corona Extra.

The deal names Corona Extra as an official partner of the team, which has relocated and changed its name from the St. Louis Rams to the Los Angeles Rams ahead of the 2016 season.

Under the agreement, the length of which was undisclosed, Corona Extra will receive extensive advertising exposure at Los Angeles Memorial Coliseum on game days, and will be granted use of Rams logos and other marks on packaging. It will also sponsor the stadium’s Replay Feature bumpers, organise game-day activations, and be involved in the Rams’ Hispanic Heritage Month programme in October.

In addition, Corona Extra will serve as the presenting sponsor of a new in-stadium party zone Beach House experience, and has also been named the presenting sponsor of the Rams’ home pre-season game against the Dallas Cowboys on Saturday. The game will promote the new partnership through exclusive Corona videos.

NFL owners voted 30-2 to ratify the Rams’ relocation application in January, with the team set to begin playing at the LA Coliseum before moving to owner Stan Kroenke's proposed new stadium in Inglewood in 2019. The Rams left Los Angeles for St. Louis in 1995.