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Arizona Cardinals hatch new partner

Commercial egg producer Hickman’s Family Farms has entered into a partnership with NFL American football franchise the Arizona Cardinals.

The one-year deal will cover the upcoming 2016 NFL season.

Under the agreement, Hickman’s Family Farms will release a range of Cardinals-branded egg cartons, which will feature details of how customers can win tickets to games.

The company will receive brand exposure at the Cardinals’ University of Phoenix Stadium on match days, while various marketing campaigns and fan events will also be organised.

In addition, Hickman’s Family Farms has pledged to donate $500 (€443) to the Cardinals Charities fund for every interception made during the 2016 season. A new educational campaign will also be introduced in elementary and middle schools across Arizona later this year.