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Los Angeles Rams bag two new partners

NFL American football franchise the Los Angeles Rams has agreed partnerships with supermarket chain Albertsons, Vons and Pavilions and IT solutions company Microsemi.

Albertsons, Vons and Pavilions has signed a deal, the length of which was not disclosed, to become the Rams’ official grocery partner.

Under the agreement, the supermarket will promote the Rams’ return to Los Angeles through a weekly advertising campaign. It will also offer customers the chance to purchase Rams-branded carrier bags in-store.

Meanwhile, Microsemi will take on naming rights to the team’s training centre at University of California-Irvine as part of a one-year deal covering the 2016 NFL season.

The Rams earlier this week partnered with Mexican beer brand Corona Extra in a deal that marked the team’s first major partnership since moving from St. Louis to California.

The team, formerly known as the St. Louis Rams, has relocated and changed its name ahead of the upcoming season. The Rams left Los Angeles for St. Louis in 1995.