American Football
GoUSA TV maintains backing of NFL London Games
GoUSA TV, the streaming television channel of Brand USA, the destination marketing organisation for the United States, has extended its backing of the NFL American football league’s London Games ahead of …
Miami Dolphins leverage brand for international partner play
The NFL’s Miami Dolphins aims to be the number one American football franchise for international fan engagement by building on its brand fame worldwide, the ascendancy of its social media offering, Miami’s sta…
505 Southwestern adds USC to sponsorship portfolio
Food products brand 505 Southwestern has partnered with the University of Southern California, through which it will title sponsor the Scholarship Club Terrace at the Los Angeles Coliseum
Cleveland Browns’ long-awaited victory also a win for Bud Light
The Cleveland Browns' first victory since December 2016 – a 21-17 win against the New York Jets on Thursday – was also a PR triumph for Bud Light.
“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
MGM Resorts places double bet on new gridiron league
Casino and sportsbook operator MGM Resorts will become the first ‘Official Sports Betting Sponsor’ and investor in a new American Football league, ‘The Alliance of American Football’.
Unde
California tech firms splurge on LA Chargers, SF Giants
Californian sports franchises continue to profit from sponsorship spending by the state’s cash-rich IT and telco brands.
Servpro to serve as Cotton Bowl title sponsor
Servpro, a provider of fire and water clean-up services, has agreed to become the new title sponsor of the Cotton Bowl US college American football game
NFL’s 49ers bring in new pizza partner
The San Francisco 49ers NFL American football franchise has entered into a new partnership with Mountain Mike’s Pizza.
Seahawks extend with Coca-Cola
The Seattle Seahawks NFL American football franchise has renewed its long-standing partnership with soft drinks producer Coca-Cola
Bahamas Bowl sets first with new title sponsor
The Bahamas Bowl college American football game has signed a title sponsorship agreement with the Elk Grove Village municipality in Illinois
NFL’s Broncos unveil wide-ranging Ford deal
NFL American football franchise the Denver Broncos has entered into a multi-year partnership with US automotive manufacturer Ford
Jacksonville Jaguars secures latest UK partner
NFL American football team the Jacksonville Jaguars has signed a UK-focused sponsorship deal with cooked meat brand Fire & Smoke
Alliance of American Football signs apparel partner
The new Alliance of American Football league has entered into a partnership with US sportswear manufacturer Starter.
The multi-year deal will begin with the AAF’s inaugural season in 2019.
49ers claim first with AR partnership
NFL American football team the San Francisco 49ers has entered into a multi-year partnership with augmented reality specialist MYXR
Eckrich extends backing of College Football Playoff
Meat products manufacturer Eckrich has renewed its sponsorship of the College Football Playoff, an annual post-season competition in the US collegiate American football system
Pizza Hut boosts NFL presence with Seahawks deal
Restaurant chain Pizza Hut has agreed a multi-year deal to become the Official Pizza Sponsor of NFL American football team the Seattle Seahawks