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GoUSA TV maintains backing of NFL London Games

GoUSA TV, the streaming television channel of Brand USA, the destination marketing organisation for the United States, has extended its backing of the NFL American football league’s London Games ahead of the start of this year’s series on Sunday.

Under the deal, GoUSA TV will present the London Games Kickoff Concert as part of its sponsorship. The concert will feature English singer-songwriter Jess Glynne and will take place ahead of the Oakland Raiders’ clash with the Seattle Seahawks in the opening 2018 London game at Wembley Stadium.

Since 2013, Brand USA’s partnership with the NFL has served to promote the United States as a world-class travel destination. GoUSA TV is a leading sponsor of the regular season International Series, which this year will continue with further games at Wembley on October 21 and 28.