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California tech firms splurge on LA Chargers, SF Giants

Californian sports franchises continue to profit from sponsorship spending by the state’s cash-rich IT and telco brands.

Last week, Los Angeles-based telco ROKiT signed a multi-year naming-rights deal for the ROKiT Field at StubHub Center, the home ground of the NFL’s Los Angeles Chargers.

StubHub Center is the temporary home of the Chargers until the completion of the Los Angeles Stadium at Hollywood Park in 2020.

Also last week, Redwood City-based Informatica, an enterprise cloud data management brand, entered into an agreement with the San Francisco Giants baseball team for the 2018 season.

The first-time partnership will celebrate Informatica’s 25-year anniversary with branding and data presentations inside the Giant’s AT&T Park.

Sports Sponsorship Insider’s Data Report on the IT sector is available to subscribers.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.