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The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.