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Alliance of American Football signs apparel partner

The new Alliance of American Football league has entered into a partnership with US sportswear manufacturer Starter.

The multi-year deal will begin with the AAF’s inaugural season in 2019. Starter will provide the league’s eight teams with apparel, including jerseys, as part of the agreement.

The inaugural AAF will feature teams based in Atlanta, Birmingham, Memphis, Orlando, Phoenix, Salt Lake City, San Antonio and San Diego.

The AAF has been created by Pro Football Hall of Famer Bill Polian, along with television and film producer Charlie Ebersol.

Starter has previously provided apparel for NFL coaches and NBA basketball teams but it has not had an on-field presence since the late 1990s.

“We’re proud to bring Starter, an iconic brand with over 35 years of rich sports heritage, back to the football field,” Ebersol, co-founder of AAF, said, according to the CBS Sports website. “A pioneer in the space, they were one of the first brands to be on the field and a must-have item for die-hard sports fans across the country.”

The AAF launched in March with the goal of filling the void created following the end of the NFL season. It will kick off on the Sunday following the 2019 Super Bowl.