Watches

TAG Heuer has become the Premier League’s first Official Timekeeper and Watch Partner in a three-year deal from 2016-17 to 2018-19 understood to be worth CHF8m (€7.2m/$8.1m) per year.

Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.

Football Federation Australia has unveiled a partnership with Swiss watchmaker Tag Heuer.

Watchmaker Tag Heuer added another property to its burgeoning motorsports portfolio under an agreement with the World Touring Car Championship (WTCC).

Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.

Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.

Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.

The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.

The Chinese Basketball Association (CBA) has agreed a partnership with luxury watch brand Tag Heuer.

Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.

Reliability and practical application are at the front of watchmaker Tissot’s sponsorship strategy.

Swiss watch manufacturer Tissot has agreed to become the official timekeeper of Rugby World Cup 2015.

Jean-Claude Biver, chief executive of luxury watch brand TAG Heuer, pushed through the acquisition of sponsorship rights to the German football league “to correct a scandalous weakness” in the brand’s performance in Germany.

German football team TSG Hoffenheim has signed a sponsorship deal with pharmaceutical group Lohmann Therapie-Systeme, while its Bundesliga counterpart Mainz 05 has renewed terms with watchmaker Maurice Lacroix.

Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.

Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.