Travel & Tourism

European football’s governing body Uefa is in talks to sell an Official Partner deal for the 2015-2018 cycle of the Champions League to a brand from the airline sector.

Russia’s national airline Aeroflot has agreed a deal to become a technical partner of the Sochi 2014 Winter Olympic Games torch relay.

English Premier League football club Sunderland has furthered its commercial ties to the African continent by announcing a new partnership with South African Airways.

AFL Australian rules team Gold Coast Suns has signed a five-year sponsorship extension with commercial airline Virgin Australia.

Royal Jordanian Airlines has agreed to partner the Cage Warriors Fighting Championship mixed martial arts promotion ahead of its visit to Jordan later this month.

New York-based Delta Air Lines has reached a deal to become the official airline of Syracuse University Athletics.

The Australian Football League has extended its partnership with airline Virgin Australia for a further five years.

The Rugby Football Union has agreed a four-year deal for transportation company Heathrow Express to become the new official principal partner of England Sevens.

Ferry company Stena Line has agreed to become the title sponsor of Northern Irish Elite Ice Hockey League team Belfast Giants for a third successive season.

Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.

Delta Air Lines has reached commercial agreements with NFL American football team the Seattle Seahawks and Major League Soccer franchise Seattle Sounders.

English Premier League football club Aston Villa has reached a deal to make Turkish Airlines its official airline partner for the 2013-14 season.

Turkish Airlines has entered into a partnership with Ligue 1 team Olympique de Marseille to become the official airline company of the French football club.

Tourism agency VisitBritian has agreed to extend its partnership with the English Premier League top football division until 2016.

German 1.Bundesliga club Eintracht Frankfurt has strengthened its commercial portfolio by extending a sponsorship deal with national railway organisation Deutsche Bahn for a further two seasons, from 2013-14 to 2014-15.

Kenya Airways has announced a 58m Kenyan shilling (€511,000/$667,000) sponsorship package for the country’s 2013 Masai Mara Marathon, according to the StarAfrica website.