Travel & Tourism
DP World commits to UAE racing with Meydan Group partnership
Emirati marine terminal operator DP World has signed a five-year strategic sponsorship agreement with equestrian-focused investment group Meydan to become a ‘pillar partner’ of the organisation and sponsor of the Group 1 race, Dubai Turf, in the Dubai World Cup.
Deutsche Bahn scales down Hertha Berlin connection
Hertha Berlin is looking for a new main sponsor after railway company Deutsche Bahn said it will downgrade its partnership with the German Bundesliga football club.
DHB set to go places with new partnership
The German Handball Federation (DHB) has further expanded its commercial portfolio by entering into a partnership with travel baggage manufacturer Titan.
PGA Tour extends ties with Hawaii tourism body
Golf’s PGA Tour has announced a four-year extension to its marketing partnership with the Hawaii Tourism Authority.
Sunweb shines in cycling with Giant-Alpecin
Dutch travel company Sunweb has agreed a two-year sponsorship deal with UCI WorldTour cycling outfit Team Giant-Alpecin.
Emirates signs major sponsorship with Super Rugby’s Lions
Emirates airline has agreed a five-year title sponsorship contract with South African Super Rugby franchise the Lions in a deal that will incorporate naming rights to its famous Ellis Park home.
AC Milan boosted by Emirates shirt sponsorship extension
Dubai-based airline Emirates has signed a five-year extension to its shirt sponsorship deal with Italian Serie A football club AC Milan, with the new contract reportedly including a significant price increase.
Tourism Authority of Thailand extends Leicester City partnership
English Premier League football club Leicester City has extended its partnership with the Tourism Authority of Thailand for a third season.
Serie B sets sail with MSC Crociere
Italian-Swiss cruise ship operator MSC Crociere has agreed a deal to become an official partner of Serie B, the second tier of club football in Italy.
Werder Bremen to take off with new partner
German Bundesliga football club Werder Bremen has entered into a partnership with Turkish airline Onur Air.
Qatar Airways links up with IPTL
GAC Pindar moves into powerboating with OPGP deal
Marine and sports leisure logistics firm GAC Pindar has made its first foray into global offshore powerboating by agreeing a three-year deal with the new Offshore Powerboat Grand Prix Series.
United: Targeting business travellers in transport hubs
US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.
Brisbane Lions take flight with Garuda Indonesia
International airline Garuda Indonesia has entered into a sponsorship deal with AFL Aussie rules club the Brisbane Lions.
Emirates reignites old interest after Fifa exit
Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.
ANA wings in for rights to LPGA major
Japanese airline All Nippon Airways has secured a long-term deal with the Ladies Professional Golf Association and the IMG agency to serve as the title sponsor of the first women’s golf major tournament of the calendar year from 2015.
Etihad Airways adds New York City FC to sponsorship portfolio
Major League Soccer newcomer New York City FC has agreed a five-year deal to make Abu Dhabi-based airline Etihad Airways its principal partner.
Lufthansa travels on with German national team
Airline Lufthansa has sealed an extension to its official partner agreement with the German Football Association (DFB) until 2018.