Travel & Tourism
Fiji International takes off with new airline partner
Fiji Airways has signed up as the official airline of the Fiji International golf tournament on the PGA Tour of Australasia.
LPGA extends with event sponsors
The Ladies Professional Golf Association (LPGA) has extended deals with sponsors of two of its major events.
Air New Zealand signs up for new marathon
Air New Zealand will serve as the title sponsor of the inaugural Hawke’s Bay International Marathon.
Euroleague boosts sponsorship income with renewals
Euroleague Basketball has announced that its sponsorship income will increase by an additional 15 per cent in the 2015-16 season after three sponsors opted to extend deals with European club competition.
Tokyo 2020 opens second-tier category with airline deals
The Tokyo 2020 Organising Committee has signed All Nippon Airways (ANA) and Japan Airlines (JAL) as the first second-tier partners for the summer Olympic and Paralympic Games.
A-League’s Jets take off with Flight Centre
Australian A-League football team Newcastle Jets has secured a sponsorship agreement with airfare specialist Flight Centre.
Barcelona agrees terms of Qatar Airways renewal – report
Spanish Liga champion Barcelona has an agreement in place to extend its main sponsorship agreement with Qatar Airways through to 2020, according to daily newspaper El Mundo Deportivo.
Emirates hints at Fifa return
The Emirates airline has expressed an interest in renewing its commercial ties with Fifa when the corruption scandal currently engulfing football’s global governing body has been resolved.
Golden State Warriors jet into NBA Finals with new partner
Private jet charter company XOJET has entered into a partnership with NBA basketball franchise the Golden State Warriors.
Azul adds to Brazilian influence at NASL’s Strikers
Azul Brazilian Airlines has secured a sponsorship agreement with US North American Soccer League club Fort Lauderdale Strikers.
Corinthians on board with 99Taxis deal
99Taxis, a mobile phone application that allows people to locate nearby taxis, has expanded its presence in Brazil’s Campeonato Brasileiro top-tier football club competition by entering into a partnership with Corinthians.
Emirates adds to shirt sponsorship collection with Benfica deal
Dubai-based airline Emirates has further bolstered its collection of shirt sponsorship contracts with major European football clubs by agreeing a three-year deal to become the new main sponsor of Portuguese Primeira Liga champion Benfica.
Thalys on track for 2017 IIHF Worlds
European mainland train operator Thalys has agreed to become an official partner of the International Ice Hockey Federation’s 2017 World Championship.
Emirates stays on board with Team New Zealand for America’s Cup
Emirates airline has renewed its title sponsorship of Team New Zealand for the 35th America’s Cup, which will conclude in June 2017.
Etihad Airways teams up with Washington sports franchises
Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.
Emirates confirms talks as Qatar Airways rejects FA Cup link
Emirates airline has confirmed talks over a potential sponsorship deal for the English FA Cup club football knockout competition, as Qatar Airways denied interest in partnering with the competition.
Aer Lingus lands IRFU deal
Irish airline Aer Lingus has entered into a partnership with the Irish Rugby Football Union.
Oman Air teams up with Extreme Sailing Series
The Extreme Sailing Series has struck a partnership with the Oman Air national carrier.