Telecoms
Tunisian Football Federation secures new main sponsor
The Tunisian Football Federation (FTF) has agreed a sponsorship deal with telecommunications group Ooredoo ahead of the national team’s key Fifa World Cup qualifier against Libya tomorrow (Saturday).
Airtel extends as major partner of Ugandan FA
India-based telecommunications company Airtel has renewed a partnership with Fufa, football’s governing body in Uganda.
Optus lands Perth Stadium naming rights
Australian telecommunications company Optus has agreed a 10-year deal to take on naming rights to the new Perth Stadium, which is scheduled to open in January.
Adelaide Strikers dial up Vodafone as kit sponsor
Australian Big Bash League Twenty20 cricket team the Adelaide Strikers has agreed a sponsorship deal with telecommunications company Vodafone.
Orange goes deeper into French football with four-year FFF deal
Orange, the former state telco of France, this month agreed a deal to become a Main Partner of the Fédération Française de Football, the French football federation, for the next rights cycle.
Sponsorship deals secured for Asian Games
Six state-owned enterprises have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.
Australian Olympic Committee loses out in ambush marketing case
The Australian Olympic Committee has expressed its disappointment after the Full Court of the Federal Court today (Wednesday) dismissed its appeal against a ruling concerning alleged ambush marketing by telecommunications company Telstra surrounding the 2016 summer Olympic Games.
IndyCar seeks new title sponsor with Verizon to depart
IndyCar is searching for a new title sponsor after US telecommunications company Verizon opted to end its backing of the North American motor-racing series.
Optus becomes main partner of Collingwood AFLW team
AFL Aussie rules football club Collingwood has signed telecommunications company Optus as the major sponsor for its women’s team.
Hong Kong ePrix extends with title sponsor
Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.
Telefónica Movistar partners with NFL in Mexico
Telecommunications company Telefónica Movistar has signed a Mexico-focused partnership with the NFL American football league.
Orange boosts Marseille connection with shirt deal
Telecommunications company Orange has enhanced its partnership with Olympique de Marseille by becoming the main sponsor of the French Ligue 1 football club.
The Wembley Cup with EE: Portrait of an activation
The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.
PGA Tour opens new sponsor category with ZTE partnership
Golf’s PGA Tour has named Chinese telecommunications company ZTE as its first official smartphone partner.
Orange strengthens ties with French Football Federation
The French Football Federation has extended its partnership with telecommunications company Orange.
Orange renews with Senegalese Football Federation
Telecommunications group Orange has extended its partnership with the Senegalese Football Federation (FSF).
Swiss Ski extends with main sponsor
Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with telecommunications company Swisscom.
Jacksonville Jaguars sign UK-focused partnership
Mobile virtual network operator Lycamobile has entered into a UK-focused partnership with NFL American football team the Jacksonville Jaguars.