Telecoms
Telefonica back in the saddle with Team Movistar
Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.
Etisalat teams up with Fifa Under-17 World Cup
UAE-based telecommunications operator Etisalat has reached an agreement with Fifa to become an official national supporter of the 2013 Under-17 World Cup.
Bell strengthens basketball presence with NBA tie-up
Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.
BT Sport onside with Arsenal
UK pay-television broadcaster BT Sport has reached an agreement to become an official partner of English Premier League football club Arsenal.
Houston Rockets sign deal with ZTE
The US arm of Chinese telecommunications company ZTE has agreed a deal to become the official smartphone provider of NBA basketball team Houston Rockets for the 2013-14 season.
Rogers seals wide-ranging Oilers hockey deal
Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.
Etisalat deal a good call for UAE FA
Telecommunications operator Etisalat has entered into a three-year commercial agreement with the UAE Football Association.
Level 3 touches down with Buccaneers partnership
NFL American football franchise Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with business-to-business communications specialist Level 3 Communications.
Corinthians reconnect with TIM
Campeonato Brasileiro football club Corinthians has signed a two-and-a-half year extension to its shirt sponsorship deal with Italian telecommunications firm TIM.
Serie A generating €26m per year from sponsorship
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.
Airtel kicks off I-League partnership
Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
BlackBerry pushes BBM through Mercedes partnership
Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.
BCCI on lookout for new sponsor as Airtel ends partnership
The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.
Dortmund signs off on Huawei partnership
Borussia Dortmund has entered into a partnership with Chinese telecommunications firm Huawei, with the agreement set to boost connectivity within the Bundesliga football giant’s Signal Iduna Park.
Huawei scores Wellington Phoenix deal
A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.
BlackBerry deal a good call for Hamburg
German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
C Spire lands title rights for Champions Tour’s MGRC
Wireless communications company C Spire has signed a three-year deal to be the presenting sponsor of the Mississippi Gulf Resort Classic (MGRC) on golf’s Champions Tour.