Telecoms
Alavés signs new shirt sponsor
Spanish LaLiga football club Deportivo Alavés has agreed a shirt sponsorship deal with Chinese smartphone manufacturer Qubo.
Dortmund, Leipzig sign new deals, Mainz extends with partner
Borussia Dortmund and RB Leipzig have agreed new partnerships with health insurance firm IKK classic and property company Vicus Group, respectively, while rival German Bundesliga football club Mainz has extended a deal with mobile communications specialist W.E.S Kommunikation.
BT to continue as principal partner of Scottish Rugby
UK telecommunications company BT has extended its partnership with Scottish Rugby by a further three years.
Ashgabat 2017 lands Huawei partnership
Chinese telecommunications company Huawei has been named as an official supporter of this year’s Asian Indoor and Martial Arts Games, which will be held in Ashgabat, Turkmenistan.
Brazilian Basketball Confederation teams up with Motorola
The Brazilian Basketball Confederation (CBB) has agreed a sponsorship deal with US telecommunications company Motorola.
LaLiga signs Sudanese partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Sudanese telecommunications company Zain.
Tottenham connects with new mobile partner
China-based smartphone and technology developer LEAGOO has entered into a partnership with English Premier League football club Tottenham Hotspur.
RB Leipzig, Wolfsburg sign up new partners
RB Leipzig has entered into a partnership with European travel agency Invia, while rival German Bundesliga football club Wolfsburg has secured a deal with audio and video cable manufacturer Monster.
Telstra backs Rugby League World Cup
Australian telecommunications company Telstra has reached an agreement to sponsor this year’s Rugby League World Cup.
NOS extends as Primeira Liga title sponsor
Telecommunications company NOS has extended its title sponsorship of the Primeira Liga, the top tier of club football in Portugal.
Singtel extends backing of Singapore National Olympic Council
Telecommunications company Singtel has signed a five-year extension to its partnership with the Singapore National Olympic Council.
AT&T renews MLS, US Soccer and FMF deals
US telecommunications company AT&T has renewed its sponsorship of North America’s Major League Soccer, the US Soccer national governing body, and the Mexican national team’s annual US tour.
Ericsson connects with Chelsea
Communications technology and services company Ericsson has entered into a partnership with English Premier League football club Chelsea.
Siemens partners with Bayern Munich
German Bundesliga football club Bayern Munich has entered into a three-year partnership with Siemens.
Ericsson to drive stadium innovation through GAA partnership
The Gaelic Athletic Association has partnered with communications technology and services company Ericsson in a move designed to enhance the fan experience at Dublin’s Croke Park stadium.
Vivo in record Indian sponsorship deal to retain IPL rights
Chinese mobile handset manufacturer Vivo has agreed to pay a huge increase to retain its title sponsorship rights for the Indian Premier League Twenty20 cricket competition.