Telecoms & Media

Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.

Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.

Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.

Football Malaysia, the organising body of club football competition in the country, has agreed a major sponsorship and media rights deal with Telekom Malaysia, an agreement it claims is the biggest to date in domestic sport.

Basque telco Euskaltel has become the new main sponsor of Real Sociedad after the Spanish LaLiga football club opted to terminate its contract with Chinese mobile and internet technology company Qbao.com.

Wireless communications provider Airgain has agreed a partnership with Formula One motor-racing team McLaren.

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

The Fiji National Rugby League has extended its deal with telco Vodafone Fiji, the organisation’s main sponsor.

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.

The Overwatch League esports competition has signed sponsorship deals with telco T-Mobile and confectionary brand Sour Patch Kids.

Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.

Dutch Eredivisie football club Ajax has agreed a one-season extension to its partnership with telco Ziggo, its main sponsor.

Telecommunications company China Unicom has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games, which will take place in Beijing. 

Spanish LaLiga football club Valencia has renewed its shirt sponsorship deal with US-based technology company BLU Products.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.