Telecoms & Media
Telekom investment crucial to MP & Silva in Malaysia
The MP & Silva agency is thought to have gone a long way towards hitting its aggressive sponsorship commitment to the Football Association of Malaysia with its deal last month with national telecommunications company Telekom Malaysia.
Rover teams up with Penguins to enhance fan experience
North American NHL ice hockey franchise the Pittsburgh Penguins has announced a partnership with mobile engagement platform Rover.
Safaricom reconnects with KRU for Safari Sevens
Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.
Korean FA reconnects with KT
The Korean Football Association has agreed to extend its sponsorship deal with telecommunications company KT for its national team.
Otelo keeps line open with Alba Berlin
Telecommunications provider Otelo has renewed its premium partner agreement with German Basketball Bundesliga team Alba Berlin.
Indosat connects with Inter Milan and Arsenal
English Premier League club Arsenal and Italian Serie A team Inter Milan have secured partnerships with Indonesian telecommunications operator Indosat.
Chinese Football Association reveals new partnerships
The Chinese Football Association has unveiled carmaker Changan Ford and smartphone manufacturer Gionee as new commercial partners.
TM establishes strong connection with Malaysian football
The Football Association of Malaysia has reached an agreement for telecommunications company Telekom Malaysia to become a major sponsor of club football in the country and take on rights for the national team.
Alcatel OneTouch connects with LA Galaxy
Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.
Telstra targeting extension of long-running NRL partnership
Australian telecommunications company Telstra has rejected reports it could end its long-running naming rights sponsorship of rugby league competition the NRL, stating it is instead in talk over extending the deal.
KHL seals commercial partnerships
The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Telenet leverages passion for cyclo-cross in Belgium
Belgian pay-television broadcaster Telenet has signed this month as a sponsor of the UCI Cyclo-cross World Cup in 2015-16 and as the event’s title sponsor, from 2016-17 to 2019-20, in a deal that gives Telenet extensive broadcast rights to the series.
Stadium technology the focus of Bayern-Deutsche Telekom extension
German Bundesliga champion Bayern Munich has agreed a long-term extension to its shirt sponsorship deal with Deutsche Telekom.
Southampton connects with NIX Communications
English Premier League football club Southampton has entered into an official partnership with telecommunications business NIX Communications.
Jamaican athletics connects with telco partners
Merged telecommunications providers Lime and Flow have sealed a sponsorship agreement with the Jamaica Athletics Administrative Association.
SFR connects with France’s FFBB and LNB
French telecommunications company SFR has agreed a long-term sponsorship agreement with the French Basketball Federation (FFBB) and French Basketball League (LNB).
MTN to end backing of African cycling team
South African telecommunications company MTN has confirmed it is to end its title sponsorship of the MTN-Qhubeka Professional Continental cycling team at the end of the 2015 season.
Huawei says onside with Ajax Cape Town
Chinese telecommunications company Huawei has taken up its option for a second season as shirt sponsor of South African Premier Soccer League team Ajax Cape Town.