Sporting Goods
Magic Marine kits out sailing’s 49er class
The international 49er and 49erFX Olympic skiff sailing classes have announced a long-term partnership to make sailing apparel manufacturer Magic Marine their official clothing partner.
Canadian Olympic Committee strikes wide-ranging Adidas deal
The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.
Trek steps up from sponsor role to acquire top cycling team
US manufacturer Trek Bicycle has stepped up from a sponsorship position to acquire the WorldTour racing licence for leading cycling team RadioShack-Leopard-Trek.
Hummel scores Real Valladolid deal
Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.
Macron targets glory with Perth
Sportswear manufacturer Macron has signed up as an official apparel partner of Australian A-League football club Perth Glory.
Chelsea scores Adidas extension
Chelsea has signed a 10-year extension to its kit partnership with Adidas in a deal the English Premier League football club claims is the biggest it has signed with a partner.
BLK scores Connacht kit deal
Sportswear and apparel brand BLK Sport has agreed a four-year deal, from 2013-14 to 2016-17, to supply the playing kit to Irish rugby union team Connacht.
Osasuna unveils Adidas partnership
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.
Adidas seals double extension with All Blacks stars
Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.
Musto to set sail again with Volvo Ocean Race
Musto has strengthened its long-term relationship with the Volvo Ocean Race by being selected as the official supplier of sailing apparel and footwear for the 2014-15 event.
BoomBoom boosts US cricket
The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.
Kansas Athletics seals Adidas partnership extension
Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.
Kitbag adds to Ryder Cup portfolio
Kitbag has been announced as the official retail partner for golf’s 2014 Ryder Cup at the Gleneagles Hotel in Perthshire, Scotland.
Woods closes in on Nike extension
Tiger Woods is close to agreeing a new deal with long-time equipment and apparel sponsor Nike, according to the ESPN.com website.
Adidas aces long-term Djokovic partnership
Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.
ANTA strengthens backing of Chinese sport
ANTA Sports has further strengthened its support of Chinese sport by agreeing to become a strategic partner of the General Administration of Sport of China’s Boxing and Taekwondo Sports Management Centre until 2016.
Hibernian scores Nike partnership
Nike has agreed a four-year deal with Scottish Premier League team Hibernian to become the Edinburgh club’s official technical partner until 2017.
Adidas teams up with Southampton
English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.