Sporting Goods
Ecco gets behind Europe’s Solheim Cup bid
Danish footwear manufacturer Ecco has been named as the official footwear supplier to the 2013 European Solheim Cup team.
Diadora to equip Australia at Commonwealth Games
Italian sportswear manufacturer Diadora has announced a partnership with the Australian Commonwealth Games Association for the 2014 Commonwealth Games in Glasgow, Scotland.
Grand Sport Group extends backing of Thai Olympic Committee
Grand Sport Group has agreed a new four-year sponsorship contract with the National Olympic Committee of Thailand (NOCT), according to the Bangkok Post newspaper.
Nike renews India football deal
Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.
Brumbies seal kit deal with Classic
Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.
Under Armour and Tottenham Hotspur
Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.
Puma seals Disney Soccer partnership
Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.
Woods signs new Nike deal
Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.
Swix secures title sponsorship of US ski event
Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.
British Cycling extends Madison partnership
British Cycling has signed a renewed agreement to retain cycling products manufacturer Madison as an official supplier.
Peak to kit out Australia’s WNBL
Australia’s Women’s National Basketball League (WNBL) has agreed a three-year partnership with sportswear company Peak ahead of its 2013-14 season.
Puma and Fortuna seal long-term kit deal
Sportswear company Puma has agreed a new deal with Fortuna Düsseldorf to remain the German football club’s official clothing partner.
EC3D Sports to kit out USA Triathlon
USA Triathlon has agreed a four-year partnership to make compression clothing manufacturer EC3D Sports a silver-level sponsor.
ASSOS secures South African cycling event sponsorship
South African mountain bike race the Absa Cape Epic has signed up ASSOS of Switzerland as its new official premium cycling apparel sponsor.
Caribbean Premier League seals double deal
The Caribbean Premier League has announced a pair of commercial tie-ups before the start of the inaugural edition of the Twenty20 cricket competition later this month.
Hurley seals Australian Open of Surfing title sponsorship
Sportswear company Hurley has agreed a two-year deal to become the title sponsor of the annual Australian Open of Surfing.
Zhik kits out British Sailing
The British Sailing Team has agreed a four year deal for Zhik Sailing Clothing to become its official technical clothing partner.
Joma bolsters South American presence with Argentinos deal
Joma has strengthened its presence in the South American football market by agreeing to become the clothing partner of Argentinian Primera División club Argentinos Juniors for the next three years, from 2013-14 to 2015-16.