Sporting Goods
German tennis body signs Erima deal
Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.
Giant deal confirmed for leading cycling outfit
Taiwanese bicycle manufacturer Giant has agreed a multi-year deal with the UCI WorldTour cycling team formerly known as Argos-Shimano under which it will assume title sponsorship of the squad for the 2014 season.
Adidas extends top sponsor deal with German Ski Association
Sportswear company Adidas has agreed a four-year extension to its main sponsorship deal with the German Ski Association (DSV) national governing body in an agreement that will run until 2018.
Repreve to turn X Games Aspen green
Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.
Giant steps in to sponsor UCI ProTour outfit – report
Taiwanese bicycle manufacturer Giant has agreed a one-year deal to replace Argos North Sea Group as the co-naming rights partner of Iwan Spekenbrink’s UCI ProTour cycling team, according to De Telegraaf.
Mikasa retains korfball presence with IKF extension
The International Korfball Federation has sealed a renewed four-year sponsorship agreement with Japanese sports equipment company Mikasa.
Team Garmin-Sharp partners with WWF
UCI ProTour cycling outfit Team Garmin-Sharp has announced an new commercial partnership with global conservation organisation WWF, along with an extension to its existing agreement with US-based sportswear brand New Balance.
G4 teams with Cannondale for off-bike clothing
French cycling apparel brand G4 has entered into a two-year partnership with Cannondale Pro Cycling to provide off-bike casual clothing for the UCI ProTour team.
Colo-Colo seals five-year Under Armour partnership
Leading Chilean football club Colo-Colo has announced a five-year deal for US sportswear brand Under Armour to supply its kit and training apparel.
New Balance: Olympic ambitions of fast-growing sportswear brand
Footwear manufacturer New Balance’s sponsorship of the Irish Olympic Team is part of the brand’s strategic decision to move from individual endorsements to team partnerships, Josh Rowe, running marketing manager for New Balance told Sports Sponsorship Insider.
IHF renews supplier deal with Gerflor
The International Handball Federation has penned a four-year extension to its supplier agreement with vinyl floor manufacturer Gerflor.
UCI WorldTour’s Katusha signs Decca deal
Russian UCI WorldTour cycling team Katusha has entered into a partnership with Belgian cycling apparel manufacturer Decca.
PSG caps busy commercial year with Nike extension
French top-tier Ligue 1 football club Paris Saint-Germain has announced an eight-year extension to its long-running kit partnership with Nike.
Nike scores nine-year US Soccer extension
Sportswear giant Nike has agreed a nine-year extension to its kit supply agreement with the US Soccer Federation.
Poland’s Ekstraklasa signs Adidas deal
Poland’s top football division, the Ekstraklasa, has agreed a two-year deal with German sportswear and equipment giant Adidas.
Speedo dives in to Duel in the Pool partnership
Swimwear brand Speedo has reached a three-year agreement to be a premier partner of the Duel in the Pool international swimming event.
German Tennis Federation signs up new national shop partner
Tennis equipment specialist Tennis Warehouse Europe has agreed a deal to become the national shop partner of the German Tennis Federation (DTB) governing body and its Tennis Germany (TDS) subsidiary.
Melbourne Storm set to give exposure to new kit partner
Australian NRL rugby league team Melbourne Storm has signed a two-year extension to its kit partnership with the WRS Group.