Sporting Goods
US Alpine Ski extends with long-term apparel partner
Sports clothing manufacturer Spyder has struck a deal with the US Ski and Snowboard Association to extend its long-term partnership with the US Alpine Ski national team.
Nike extends Indian cricket deal as adidas advances
The Indian subsidiary of sporting goods brand Nike has extended its contract as the Official Apparel Sponsor of the Indian Cricket Team in a five-year deal from 2016 to 2020.
Uhlsport on the ball with Ligue 1 contract
German sporting goods manufacturer Uhlsport has struck a deal to become the official ball supplier for the French Ligue 1 top-tier club football competition.
Swiss Football Association scores Puma extension
The Swiss Football Association (SFV) has extended its partnership with German sportswear giant Puma.
North Carolina State secures financial upgrade with Adidas extension
German sportswear giant Adidas has agreed a six-year extension to its partnership with the N.C. State Athletics department of North Carolina State University.
Munster Rugby extends Adidas kit deal
Irish Pro12 rugby union club Munster has renewed its partnership with German sportswear giant Adidas.
FISU signs wide-ranging deal with Taishan Sports Industry Group
The International University Sports Federation (FISU) has entered into a global partnership with Taishan Sports Industry Group.
Sockatyes secures Brazilian presence with Corinthians deal
Chinese football accessories company Sockatyes has moved to widen its commercial activities in the professional football market by entering into a partnership with Campeonato Brasileiro Serie A club Corinthians.
Tough Mudder signs first presenting partner
The Tough Mudder obstacle course series has named outdoor clothing and apparel manufacturer Merrell a presenting partner of its global endurance events.
Melbourne Storm claim innovative apparel partnership
Australian NRL rugby league club Melbourne Storm has agreed a partnership with sportswear brand Star.
Canterbury picks up Lions contract
The British and Irish Lions rugby union team has agreed a new partnership with sports apparel company Canterbury.
Adidas replaces Nike as East Carolina partner
German sportswear giant Adidas has agreed a 10-year partnership with East Carolina University’s department of athletics.
University of Texas gives green light to lucrative new Nike deal
The University of Texas is set to extend its partnership with US sportswear giant Nike with a groundbreaking new deal.
Nissan beats rival to become first ICC Global Partner of new cycle
Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.
OrthoLite steps up with Nets partnership
Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.
Uniqlo takes up title sponsor role for Australian Masters
The Australian Masters golf event has named Japanese apparel retailer Uniqlo as its new title sponsor.
Asics extends long-running association with Frankfurt Marathon
Japanese sports equipment and footwear provider Asics has agreed a five-year extension to its contract as the main sponsor of the Frankfurt Marathon.
FootJoy holes Ryder Cup extension
Golf equipment and clothing manufacturer FootJoy has extended its partnership with Ryder Cup Europe.