The International University Sports Federation (FISU) has entered into a global partnership with Taishan Sports Industry Group.
The Chinese group has agreed a three-year deal with FISU that will become effective in January 2016 and last until the end of 2018.
Taishan will work with the federation on three separate initiatives that will cover sports and innovation, sports equipment and brand promotion, and sports and knowledge.
Eric Saintrond, FISU secretary general and chief executive, said: “Taishan groups around 10 of the biggest Chinese sport related companies, with some of them pioneers in developing high technology sports equipment for research centres. It is interesting for FISU to have partners in the field of sports equipment but also in research and development and products linked with new high-level technology.
“The agreement is threefold. Sports equipment for some of our sporting events, research and development for the universities and access to the development of new technology which will serve as a bridge towards university sports centres and student-athletes to collaborate with Taishan research and development in a win-win situation.”
Taishan, one of China’s leading sports equipment providers, will also sponsor sports at the 2016 and 2018 World University Championships, as well as the 2017 summer Universiade in Taipei City.