Sporting Goods
Dryworld enters Premier League market with Watford deal
Canadian sports apparel provider Dryworld has entered into a kit partnership with English Premier League football club Watford.
Joma replaces Adidas as Swansea kit partner
Spanish sportswear company Joma has agreed a multi-year kit partnership with English Premier League football club Swansea City.
Under Armour adds Howard University to US college portfolio
US sportswear provider Under Armour has agreed a multi-year partnership with the athletics division of Howard University.
One Championship strikes out with Under Armour partnership
US sportswear manufacturer Under Armour has entered into a partnership with Asian mixed martial arts promotion the One Championship.
Macron replaces New Balance as Stoke kit partner
Italian sportswear company Macron has entered into a kit partnership with English Premier League football club Stoke City.
French Rugby Federation tackles Rhino deal
Sports equipment manufacturer Rhino Rugby has entered into a partnership with the French Rugby Federation (FFR).
Red Bull’s ice hockey clubs extend with Warrior Sports
EHC Red Bull München, which plays in the Deutsche Eishockey Liga, the top tier of ice hockey in Germany, and Austrian Eishockey Liga outfit EC Red Bull Salzburg have extended their kit partnerships with US sporting goods manufacturer Warrior.
Adidas returns to partner Coritiba
German sportswear giant Adidas has entered into a kit partnership with Campeonato Brasileiro Serie A football club Coritiba.
Exeter Chiefs score extension with kit partner
UK-based sportswear manufacturer Samurai Sportswear has opted to extend its partnership with English Premiership rugby union club Exeter Chiefs.
Mitchell & Ness upgrades NBL deal
US sportswear manufacturer Mitchell & Ness has enhanced its partnership with Australia’s National Basketball League.
University of Central Florida extends Nike deal
US sportswear giant Nike has extended its partnership with the University of Central Florida’s athletics programme.
Cruzeiro signs Umbro kit deal ahead of new season
UK sportswear manufacturer Umbro has signed a deal to become the new kit partner of Campeonato Brasileiro Serie A football club Cruzeiro.
Under Armour replaces Nike as UC Berkeley partner
US sportswear manufacturer Under Armour has entered into a 10-year partnership with the University of California, Berkeley.
Molten Sports secures title sponsorship rights for BBL season finale
Sports equipment and product distributor Molten Sports has secured the title sponsorship rights for the 2016 British Basketball League (BBL) and Women’s BBL Play-Off Finals.
Adidas Golf extends Ryder Cup Europe partnership
The golf division of German sportswear giant Adidas has renewed its partnership with the Ryder Cup Europe team for the 2016 and 2018 editions of the event.
Under Armour teams up with Worcester Warriors
US sportswear provider Under Armour has agreed a three-year deal to become the new official technical-wear partner of English Premiership rugby union team Worcester Warriors.
Southampton kits up with new partnership
English Premier League football club Southampton has entered into a long-term partnership with sports footwear, apparel and equipment provider Under Armour.
Peak Sport signs up to support Palestine at Rio 2016
Chinese sports apparel and equipment provider Peak Sport has entered into a partnership with the Palestinian Olympic Committee.