Sporting Goods
Oakley on board with Team Dimension Data
US sports performance and fashion brand Oakley has agreed a global partnership with South African UCI WorldTour cycling outfit Team Dimension Data.
Cagliari signs Macron as new kit partner
Italian sportswear manufacturer Macron has entered a partnership with Cagliari after the football club secured promotion back to the country’s Serie A top tier.
MLB senses new partnership with Blast Motion
Wearable motion capture technology provider Blast Motion has entered into a multi-year partnership with North America’s Major League Baseball.
Top 14 champion secures new kit partner
French sportswear company Le Coq Sportif has agreed a deal to become the new kit supplier of the country’s Top 14 rugby union champion Racing 92.
Odlo partners up with French Ski Federation
Sportswear manufacturer Odlo has entered into a six-year partnership with the French Ski Federation (FFS).
Bioracer continues to kit out Dutch cyclists
The Royal Dutch Cycling Union (KNWU) has agreed a four-year extension to its long-running partnership with kit supplier Bioracer.
Basketball Bundesliga club signs Errea as new kit partner
Italian sportswear company Errea has agreed a deal to become the new kit provider of German Basketball Bundesliga (BBL) club the Giessen 46ers.
British Gymnastics lands Gymnova deal
Gymnastics and acrobatic sports equipment manufacturer Gymnova has entered into a partnership with the British Gymnastics governing body.
New Balance breaks into France with Lille deal
Sportswear company New Balance has struck a partnership with French Ligue 1 football club Lille.
Can football get any more ‘premium’?
Central Coast Mariners sign Umbro kit deal
UK sportswear manufacturer Umbro has agreed a deal to become the new official kit supplier of Australian A-League football club Central Coast Mariners.
DFB nets lucrative extension to Adidas partnership
Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).
Adidas to pay €70m per year for DFB renewal – report
Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.
Ospreys agree lucrative extension to BLK kit deal
Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.
Spalding nets extension to long-running LNB partnership
US basketball equipment supplier Spalding has renewed its long-running partnership with the French National Basketball League (LNB).
IMMAF signs kit partnership with Adidas licensee
The International Mixed Martial Arts Federation has entered into a partnership with Double D, an official martial arts licensee of German sportswear giant Adidas.
NBA gets its teeth into Shock Doctor partnership
Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.
United World Wrestling pins down Suples deal
Sports equipment manufacturer Suples has entered into a partnership with United World Wrestling, the sport’s global governing body.