Sporting Goods
New Bahrain cycling team signs title sponsor
Taiwanese bicycle manufacturer Merida has agreed a deal to become a co-title sponsor of the newly-formed Bahrain Cycling Team.
ITTF serves up extension with long-term partner
Chinese sports equipment manufacturer Double Fish has extended its partnership with the International Table Tennis Federation.
UCI rides on with Santini
The International Cycling Union (UCI) has signed a four-year extension to its long-running partnership with Italian sportswear manufacturer Santini.
Team Sky stays in the saddle with Pinarello
British UCI WorldTour cycling outfit Team Sky has extended its partnership with Italian bike manufacturer Pinarello.
Shakhtar Donetsk extends Nike kit deal
Ukrainian Premier League football club Shakhtar Donetsk has extended its kit partnership with US sportswear giant Nike.
DFB bets on market growth with shorter adidas deal
The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.
International Champions Cup signs up five new partners
Under Armour, Gatorade, Equinox, Geico and DHL have each signed on as sponsors of the 2016 edition of pre-season club football competition the International Champions Cup.
Kowa to support New York Yankees
Kowa Health Care America, a subsidiary of Japanese pharmaceutical company Kowa, has entered into a partnership with Major League Baseball team the New York Yankees.
Cape Town City signs Umbro deal ahead of PSL debut
Newly-formed South African Premier Soccer League club Cape Town City has signed a kit deal with UK sportswear manufacturer Umbro.
Puma picks up partnership with South African PSL champion
Sportswear company Puma has signed a long-term partnership with South African Premier Soccer League champion Mamelodi Sundowns.
Puma adds to Caribbean athletics portfolio with Barbados deal
German sportswear giant Puma has strengthened its position within Caribbean athletics by agreeing a partnership with the Athletics Association of Barbados.
Peak Sport extends with New Zealand Olympic Committee ahead of Rio 2016
Chinese sports apparel and equipment manufacturer Peak Sport has renewed its partnership with the New Zealand Olympic Committee.
Ferrari cars to show Ray-Ban branding
Formula One motor-racing world championship team Ferrari has signed a sponsorship agreement with Luxottica Group, the parent company of the Ray-Ban sunglasses brand.
ICC gears up with new equipment partnership
The International Cricket Council, the sport’s global governing body, has entered into a partnership with cricket equipment supplier Grays-Nicolls.
Sapporo 2017 signs partners for Asian winter Games
The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.
New Balance enters Polish football market with Lechia Gdańsk deal
US sportswear company New Balance has agreed a kit partnership with Polish Ekstraklasa football club Lechia Gdańsk.
LaLiga extends Nike ball supplier deal
LaLiga, which operates the Spanish football league, has renewed a partnership with Nike that will allow the sportswear manufacturer to provide the official ball for its competitions.
Villarreal signs Joma kit deal
Spanish sportswear company Joma has agreed a kit deal with the country's Liga football club Villarreal.