Sporting Goods
International Wushu Federation extends with equipment partner
ATP serves up extension with Tecnifibre
The Association of Tennis Professionals (ATP), the governing body of the men’s game, has renewed its partnership with French tennis equipment manufacturer Tecnifibre.
British Cycling lands new apparel partner
The British Cycling governing body has entered into a new apparel partnership with Czech cycle wear provider Kalas.
Junckers takes to the court for EuroBasket 2017
Sports flooring manufacturer Junckers has agreed a deal with the International Basketball Federation (Fiba) to sponsor the EuroBasket 2017 national team tournament.
Nike pens Croatia extension until 2026
Sportswear giant Nike has renewed a kit sponsorship deal with the Croatian Football Federation (HNS).
LPGA signs title sponsor for New Zealand Open
The Ladies Professional Golf Association has unveiled sports apparel and accessories brand McKayson as the title sponsor of the New Zealand Open tournament, which will become an LPGA Tour event from next year.
Vuelta secures new kit partner
Italian clothing production company Santini Maglificio Sportivo has entered into a partnership with Unipublic, which operates the Vuelta a España cycling race.
Kuala Lumpur’s SEA Games seals apparel partnership
Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.
AFL’s Collingwood signs new kit deal
AFL Aussie rules football club Collingwood has agreed a new apparel partnership with sportswear manufacturer ISC.
Lacoste snaps up extension to ATP partnership
French fashion brand Lacoste has agreed a deal with the Association of Tennis Professionals to extend its partnership with the season-ending ATP World Tour Finals event.
New women’s AFL league seals kit partner
The Cotton On Group fashion brand has signed up as the official apparel partner of the newly-formed AFL Women’s (AFLW) Aussie rules competition.
Togolese Football Federation nets Macron deal
Italian sportswear manufacturer Macron has agreed a kit partnership with the Togolese Football Federation (FTF).
Asics signs on as new kit partner of AFL champions
Japanese sportswear company Asics has entered into a kit partnership with the Western Bulldogs Australian Football League Aussie rules football club.
AFL’s St Kilda signs up new kit partner
AFL Aussie rules football team St Kilda has entered into a new partnership with Australian sportswear company BLK.
Senegal Football Federation ends kit saga with Romai Sports deal
The Senegalese Football Federation (FSF) has signed a kit deal with Romai Sports, ending a two-year state of limbo.
Apparel partners sign up for Essendon’s ‘comeback’ mission
AFL Aussie rules football club Essendon has agreed apparel partnerships with ISC, Skins and New Era for the 2017 season, as it continues its recovery from a major doping scandal.
Team Sky kits out with Castelli
UCI WorldTour cycling outfit Team Sky has agreed a new kit partnership with Italian firm Castelli.
NHL seals long-term Fanatics partnership
Online sports retailer Fanatics has expanded its association with the NHL to become the official manufacturer of a range of apparel products for the North American ice hockey league.