Sporting Goods
Gilbert extends World Rugby partnership
World Rugby, the global governing body for rugby union, has extended its partnership with sports equipment manufacturer Gilbert.
Mizuno adds Boat Race to rowing portfolio
Japanese sportswear and equipment company Mizuno has been named as the official performance apparel partner of the Boat Race, the annual rowing race between the English universities of Oxford and Cambridge.
UFC partners up with Opro
The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.
NRL’s Dragons sign kit partner, shirt sponsor
Australian NRL rugby league club the St George Illawarra Dragons has agreed a deal for sports apparel and footwear company XBlades to become its new kit supplier, while the team has also signed a shirt sponsorship deal with Westfund Health Insurance.
AC Milan set to unveil new partner after confirming Adidas split
Italian Serie A football club AC Milan has confirmed that it has agreed a deal with a new kit supplier after opting to end its long-standing partnership with German sportswear manufacturer Adidas.
Molten partners up with Europa League
Japanese sports ball manufacturer Molten has agreed a supplier partnership with Uefa, the governing body of European football, for the Europa League club competition.
Umbro rekindles ties with Santos
UK sportswear company Umbro has signed a kit supply deal with Campeonato Brasileiro Serie A football club Santos.
Rebel extends backing of Australian women’s sport with FFA deal
Sporting goods and equipment manufacturer Rebel has entered into a partnership with the Football Federation Australia national governing body.
Under Armour extends Austrian Ski Federation deal
US sportswear manufacturer Under Armour has renewed a partnership with the Austrian Ski Federation (ÖSV).
Portuguese Football Federation extends long-running Nike deal
US sportswear company Nike has renewed its partnership with the Portuguese Football Federation (FPF).
Inter partners with Nilox, Roma signs Kimbo deal
Italian Serie A football clubs Inter Milan and AS Roma have agreed sponsorship deals with sports technology company Nilox and coffee brand Kimbo, respectively.
PSA renews with clothing partner
The Professional Squash Association has extended and expanded its partnership with Swedish sportswear company Salming Sports.
Ventum renews with Ironman
Racing bicycle manufacturer Ventum has extended its sponsorship deal with triathlon’s Ironman World Championship.
Dæhlie extends backing of Ski Classics
Norwegian sports clothing manufacturer Dæhlie has renewed its sponsorship of the Ski Classics series of long-distance skiing events.
Fiba extends Schelde Sports partnership
Sports equipment company Schelde Sports has extended its official supplier deal with the International Basketball Federation (Fiba).
Activation Tracker: Activation trends in the sporting goods sector
Sports Sponsorship Insider is delighted to introduce our first ‘Activation Tracker’ sector report into activation trends in sport – starting this month with the sporting goods sector.
Anta extends Chinese winter sports backing to Beijing 2022
Chinese sportswear company Anta has agreed a deal to sponsor the 2022 edition of the winter Olympic and Paralympic Games, which will take place in Beijing.
International Handball Federation renews with Gerflor
Sports flooring specialist Gerflor has extended its partnership with the International Handball Federation.