Sporting Goods
International Wushu Federation extends with Taishan
The International Wushu Federation (IWUF) has renewed a deal with Chinese sports equipment manufacturer Taishan.
University of Washington strikes lucrative Adidas deal
The athletics department of the University of Washington has agreed a deal for German sportswear manufacturer Adidas to become the new official footwear and apparel partner of its Huskies sports teams.
Arsenal linked to Adidas kit deal
English Premier League football club Arsenal is in talks with German sportswear manufacturer Adidas over a lucrative new kit deal, according to reports.
Hurley broadens World Surf League partnership
Surfing apparel and accessories manufacturer Hurley has upgraded its partnership with the World Surf League to support five of the 11 scheduled events during the 2018 WSL Championship Tour season.
Adidas teams up with basketball’s Big3
German sportswear manufacturer Adidas has entered into a partnership with Big3, a three-on-three, half-court basketball league that launched last year in the US.
Hampshire signs Adidas kit deal
Hampshire County Cricket Club has agreed a kit partnership with German sportswear manufacturer Adidas.
Olympic Council of Asia signs Gerflor partnership
Sports flooring specialist Gerflor has entered into a partnership with the Olympic Council of Asia (OCA).
NFL renews Nike kit deal
American football league the NFL has signed a long-term extension to its kit partnership with US sportswear company Nike.
Chinese title sponsor signs on for men’s World Curling Championship
Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.
Kappa signs kit deal with Charleroi
Belgian Pro League football club Sporting Charleroi has agreed a partnership with Italian sportswear manufacturer Kappa.
Palmeiras to become Puma’s sole partner in Brazil
German sportswear manufacturer Puma has signed a kit supplier partnership with Campeonato Brasileiro Serie A football club Palmeiras.
Serbian FA replaces Umbro with Puma
The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.
Sturm Graz extends kit deal with Lotto
Austrian Bundesliga football club Sturm Graz has extended a kit partnership deal with Italian sportswear manufacturer Lotto.
Manchester City to replace Nike with Puma – report
English Premier League football club Manchester City has lined up German sportswear brand Puma to replace US sportswear manufacturer Nike as its official kit partner, according to reports in the English media.
Porto signs long-term renewal with kit partner
Portuguese Primeira Liga football club FC Porto has signed a long-term extension to its kit partnership with US sportswear brand New Balance.
Extreme Sailing Series brings in new partners as season opens
The Extreme Sailing Series has agreed new partnerships with logistics and trading solutions provider WTC Logistics and BAR Rigging, a business venture set up by the same team behind the Ben Ainslie Racing sailing outfit.
Fina renews with Chinese partner
Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.
Austrian Ski Association renews kit partnership
The Austrian Ski Association (ÖSV) has extended its partnership with winter clothing brand Schöffel.