Sporting Goods
Cardiff Blues and Macron seal kit agreement
The Cardiff Blues Welsh Pro 14 rugby union club has entered into a partnership with Italian sportswear manufacturer Macron.
Nike backs Berlin’s European Athletics Championships
US sportswear company Nike has been named as an official partner of this year’s European Athletics Championships in Berlin.
Australian Olympic Committee partners with Asics
The Australian Olympic Committee has entered into a partnership with Japanese sportswear manufacturer Asics.
University of Wyoming switches to Adidas
German sportswear manufacturer Adidas has entered into a partnership with the athletics division of the University of Wyoming in the US.
New Zealand Rugby extends with VX Sport
New Zealand Rugby has renewed its partnership with sports technology company VX Sport.
Four Hills lands new presenting sponsor
Polish sportswear manufacturer 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee.
Hummel replaces Puma as Rangers kit partner
Scottish Premiership football club Rangers has entered into a partnership with Danish sportswear provider Hummel.
Aston Villa claims innovative kit deal with Fanatics
Championship club Aston Villa has claimed a first for the English football market by agreeing a kit partnership with online sports apparel and merchandise retailer Fanatics, and menswear brand Luke 1977.
LPGA opens up Weatherman partnership
The Ladies Professional Golf Association has agreed a sponsorship deal with umbrella manufacturer Weatherman.
Top 14’s Union Bordeaux Bègles teams up with Canterbury
French Top 14 rugby union club Union Bordeaux Bègles has entered into a partnership with sports apparel company Canterbury.
Ironman extends with footwear partner
The Ironman triathlon series has signed a multi-year extension to its partnership with running shoe brand Hoka One One.
International Wheelchair Basketball Federation signs first global partner
Japanese sports ball manufacturer Molten has signed up as the first official global partner of the International Wheelchair Basketball Federation.
Ottobock teams up with World Para Athletics
Prosthetic products manufacturer Ottobock has been named as an official supplier of the World Para Athletics governing body.
Krasnoyarsk’s winter Universiade signs partners
The organising committee for the 2019 winter Universiade in the Russian city of Krasnoyarsk has agreed sponsorship deals with sports equipment manufacturer Forward, soft drinks company Coca-Cola and financial services company Sberbank.
Umbro partners with South Africa’s AmaZulu FC
South African Premier Division football team AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner.
MLB’s Under Armour transition delayed
US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.
Hellas Verona signs new kit partner
Italian Serie A football club Hellas Verona has named sportswear manufacturer Macron as its new kit supplier.
Umbro returns as Huddersfield kit partner
English Premier League football club Huddersfield Town has named UK sportswear manufacturer Umbro as its new kit supplier.