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LPGA opens up Weatherman partnership

The Ladies Professional Golf Association has agreed a sponsorship deal with umbrella manufacturer Weatherman.

The deal, the length of which was not disclosed, names Weatherman as the official umbrella of the LPGA.

The newly-released LPGA co-branded Weatherman golf umbrella will have a presence at events throughout the season and will be used by players, officials and staff during weather delays and periods of scorching heat.

The umbrella is available for purchase on Weatherman’s website, with a portion of the proceeds to be donated to the LPGA Foundation.

As part of the deal, Weatherman has named 31-time LPGA winner Juli Inkster as a brand ambassador. Inkster (pictured) will add a Weatherman golf umbrella to her bag and appear in marketing materials for the brand throughout the LPGA season.

LPGA chief commercial officer Jon Podany said: “We’re excited to introduce our fanbase to the Weatherman brand and arm our players and staff with the top-of-the-line weather protection that their umbrellas provide. This is a perfect fit for a sport that is played outside all week, every week.”