Sporting Apparel
Jako ousts Adidas as Bayer Leverkusen kit partner
German Bundesliga football club Bayer 04 Leverkusen has agreed a two-year deal for Jako to replace fellow German sportswear firm Adidas as its kit partner.
Tennis Canada serves up Fila partnership
Tennis Canada, the sport’s governing body in the country, has entered into a partnership with Italian sportswear brand Fila.
Real Madrid set for record Adidas extension – report
German sportswear giant Adidas and Spanish LaLiga football club Real Madrid are close to agreeing a record-breaking extension of their kit partnership, according to Marca.
Dryworld adds Atlético Mineiro to Brazilian football portfolio
Canadian sports apparel provider Dryworld has continued its Brazilian football investment drive by entering into a partnership with Campeonato Brasileiro Serie A club Atlético Mineiro.
Under Armour drives Welsh rugby forward with enhanced WRU extension
The Welsh Rugby Union has agreed a nine-year extension to its partnership with US sportswear manufacturer Under Armour.
Adidas set to end IAAF partnership – report
German sportswear company Adidas will curtail its partnership deal with the International Association of Athletics Federations (IAAF) almost four years early, according to UK public-service broadcaster the BBC.
Manchester United opens new category with Columbia deal
English Premier League football club Manchester United has entered into a global partnership with outdoor clothing manufacturer Columbia Sportswear.
University of Illinois extends Nike deal
The athletics department of the University of Illinois and global sportswear giant Nike have agreed to a 10-year extension of their long-running partnership.
Danish Football Association rekindles Hummel ties
The Danish Football Association (DBU) has entered into a new partnership with sportswear brand Hummel.
BNP Paribas Open aces Fila extension
Italian sportswear brand Fila has renewed its premier sponsorship agreement with leading tennis tournament the BNP Paribas Open.
Ohio State pens record Nike extension
Ohio State University has agreed to a lucrative long-term extension of its partnership with US sportswear giant Nike.
Kappa nets groundbreaking British basketball deal
Italian sportswear brand Kappa has agreed a deal to become the exclusive apparel sponsor of the British Basketball League, the Women’s Basketball League and Great Britain’s men’s, women’s and junior national teams.
Yale becomes first Ivy League signing for Under Armour
US sportswear manufacturer Under Armour has secured a multi-year partnership with Yale University’s Bulldogs intercollegiate sports teams.
New Balance set to land England cricket kit deal – reports
US sportswear brand New Balance has reportedly agreed a deal with the England & Wales Cricket Board to become the new official kit supplier for the English national team.
Dryworld continues Brazilian football drive with Goiás deal
Canadian sports apparel provider Dryworld has entered into a partnership with Campeonato Brasileiro Serie A football club Goiás.
Iranian Olympic Committee secures apparel partner for Rio 2016
Chinese sportswear manufacturer Li-Ning has entered into a partnership with the Iranian Olympic Committee.
Swedish Handball Federation nets Kempa kit deal
The Swedish Handball Federation has entered into a partnership with specialist handball apparel and equipment manufacturer Kempa.
Uhlsport seals Iran football partnership
The Football Federation of the Islamic Republic of Iran (FFIRI) has sealed a partnership with German sportswear manufacturer Uhlsport.