Sporting Apparel
Portuguese Football Federation links up with star player’s brand
The Portuguese Football Federation (FPF) has unveiled a partnership with CR7 Footwear, the brand that was launched last year by national team star Cristiano Ronaldo.
Kilmarnock extends with shirt sponsor, signs Nike deal
Kilmarnock has extended its shirt sponsorship deal with transport, utilities and private construction business QTS Group, while the Scottish Premiership football club has also announced sportswear company Nike as its new kit supplier.
South African Hockey Association nets wide-ranging apparel deal
Hockey apparel and equipment manufacturer Grays has entered into a partnership with the South African Hockey Association.
Acerbis, Geico partner with WorldSBK rounds
Title sponsorship rights to the UK and US legs of the Superbike World Championship (WorldSBK) motorcycling series have been awarded to motorcycling apparel company Acerbis and insurance firm Geico, respectively.
IMMAF pins down equipment partner
The International Mixed Martial Arts Federation has entered into a partnership with combat sportswear and apparel provider Phantom Athletics.
UCLA pens record-breaking deal with Under Armour
US sportswear provider Under Armour has entered into a long-term footwear and apparel partnership with the University of California, Los Angeles (UCLA) in a deal that marks the largest college sports sponsorship agreement of all time.
Stance signs on as official sock of MLB
Sock brand Stance has entered into a multi-year global partnership with North America’s Major League Baseball.
Macron nails Nice partnership
Italian sportswear manufacturer Macron has been unveiled as a new technical partner of French Ligue 1 football club Nice.
Barcelona hails ‘landmark’ deal as Nike extends partnership
Spanish Liga football club Barcelona has extended a partnership with sportswear company Nike in a deal reportedly worth a world record total of up to €155m ($174m) per season.
Nike returns to German basketball with BG Göttingen
US sportswear firm Nike has agreed a two-season kit partnership with German Basketball Bundesliga club BG Göttingen.
Chelsea to double kit partnership revenue with Nike deal
Chelsea has agreed a lucrative new partnership with sportswear supplier Nike that is worth £60m (€77m/$86m) per year, according to various reports.
Middlesbrough extends with Adidas ahead of Premier League return
Newly-promoted English Premier League football club Middlesbrough has extended its kit partnership with German sportswear giant Adidas.
Nike replaces Kappa as Wolfsburg partner
German Bundesliga football club Wolfsburg has sealed a long-term partnership with sportswear company Nike.
Under Armour signs latest college partner
US sportswear provider Under Armour has entered into a multi-year partnership with the Coastal Carolina University.
Adidas in ‘mutual’ deal to end Chelsea sponsorship
Sportswear company Adidas has secured a “mutual” agreement with Chelsea to curtail its partnership with the English Premier League football club six years early.
Dryworld enters Premier League market with Watford deal
Canadian sports apparel provider Dryworld has entered into a kit partnership with English Premier League football club Watford.
Joma replaces Adidas as Swansea kit partner
Spanish sportswear company Joma has agreed a multi-year kit partnership with English Premier League football club Swansea City.
Under Armour adds Howard University to US college portfolio
US sportswear provider Under Armour has agreed a multi-year partnership with the athletics division of Howard University.