Portuguese Football Federation links up with star player’s brand

The Portuguese Football Federation (FPF) has unveiled a partnership with CR7 Footwear, the brand that was launched last year by national team star Cristiano Ronaldo.

The exact length of the deal was not disclosed, but the FPF said that the agreement would be activated through “activities relating to” the Uefa Euro 2016 national team tournament in France.

The FPF added that the squad wore the CR7 brand at a reception yesterday (Tuesday) with Marcelo Rebelo de Sousa, the President of Portugal.

Portugal will play its final tournament warm-up game tonight against Estonia before kicking off its Euro 2016 campaign against Iceland on June 14.