Sporting Apparel
Lacrosse body links up with Honig’s
The Federation of International Lacrosse (FIL) has unveiled sportswear provider Honig’s as an official partner.
Nike seals Chinese Super League extension
US sportswear company Nike has confirmed a 10-year extension of its partnership with football’s Chinese Super League.
Yonex steps up backing of Badminton Association of India
The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.
Crystal Palace nets Puma kit deal
German sportswear manufacturer Puma has signed a kit supplier partnership with English Premier League football club Crystal Palace.
Hummel renews with Handball Bundesliga
The German Handball Bundesliga (HBL) club competition has extended its partnership with sportswear provider Hummel.
Wolves sign Adidas kit deal for Premier League return
Newly-promoted English Premier League football club Wolverhampton Wanderers has named German sportswear manufacturer Adidas as its new kit supplier.
Nike set to extend Chinese Super League deal – reports
US sportswear company Nike has agreed a deal to extend its kit partnership with club football competition the Chinese Super League, according to multiple reports.
Leinster Rugby signs Adidas kit deal
Irish Pro14 rugby union club Leinster has unveiled German sportswear manufacturer Adidas as its new kit supplier.
Fresno State scores short-term extension with Nike
The athletics department at California State University, Fresno, has renewed a partnership with US sportswear company Nike.
Cardiff Blues and Macron seal kit agreement
The Cardiff Blues Welsh Pro 14 rugby union club has entered into a partnership with Italian sportswear manufacturer Macron.
Nike backs Berlin’s European Athletics Championships
US sportswear company Nike has been named as an official partner of this year’s European Athletics Championships in Berlin.
Australian Olympic Committee partners with Asics
The Australian Olympic Committee has entered into a partnership with Japanese sportswear manufacturer Asics.
University of Wyoming switches to Adidas
German sportswear manufacturer Adidas has entered into a partnership with the athletics division of the University of Wyoming in the US.
Four Hills lands new presenting sponsor
Polish sportswear manufacturer 4F has been unveiled as the new presenting sponsor of the Four Hills Tournament, the ski jumping showpiece otherwise known as the Vierschanzentournee.
Hummel replaces Puma as Rangers kit partner
Scottish Premiership football club Rangers has entered into a partnership with Danish sportswear provider Hummel.
Aston Villa claims innovative kit deal with Fanatics
Championship club Aston Villa has claimed a first for the English football market by agreeing a kit partnership with online sports apparel and merchandise retailer Fanatics, and menswear brand Luke 1977.
Top 14’s Union Bordeaux Bègles teams up with Canterbury
French Top 14 rugby union club Union Bordeaux Bègles has entered into a partnership with sports apparel company Canterbury.
Ironman extends with footwear partner
The Ironman triathlon series has signed a multi-year extension to its partnership with running shoe brand Hoka One One.