Retail
Partners sign up to support Almaty 2017
Kazakh electronics store chain Technodom and Air Astana, the national carrier of Kazakhstan, have signed up to support the 2017 Winter Universiade, which takes place next year in Almaty, the largest city in the country.
Patriots deal adds to Uber’s NFL portfolio
NFL American football team the New England Patriots has become the latest US major league sports franchise to partner with transportation company Uber.
Tampa Bay Lightning take a ride with Uber
NHL ice hockey team Tampa Bay Lightning has become the latest North American major league sports franchise to enter into a partnership with transportation network company Uber.
NBL drives off with Europcar extension
The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.
Title sponsor extends with Women’s Big Bash
Sports retail store chain Rebel has opted to extend its title sponsorship of the Women’s Big Bash League following the success of the inaugural season of the Australian Twenty20 cricket competition.
Newcastle Eagles shop for new sponsors
British Basketball League team the Newcastle Eagles has agreed sponsorship deals with local shopping centres intu Metrocentre and intu Eldon Square for the 2016-17 season.
Fiorentina on the road with Europcar
Car rental company Europcar has entered into a partnership with Italian Serie A football club Fiorentina.
Minnesota Vikings brew partnership for new stadium’s regular season debut
NFL American football franchise the Minnesota Vikings has entered into a partnership with coffee retail chain Caribou Coffee.
Aldi adds FFA to sponsorship basket
Supermarket chain Aldi has entered into a partnership with Football Federation Australia.
Intersport expands football portfolio with Mainz
Multinational sporting goods retailer Intersport has entered into a partnership with German Bundesliga football club Mainz.
Aldi to back grassroots initiative through IRFU partnership
The Irish Rugby Football Union, the governing body of rugby union in the country, has entered into a partnership with supermarket chain Aldi.
49ers and Ravens sign up partners for new NFL season
The San Francisco 49ers and Baltimore Ravens NFL American football franchises have agreed new partnerships ahead of their opening games of the 2016-17 season in the coming days.
Washington major league franchises sign double deal
NBA basketball franchise the Washington Wizards and NHL ice hockey team the Washington Capitals have agreed multi-year partnerships with transportation company Uber and supermarket chain Giant Food.
Darmstadt adds Loop5 to sponsorship basket
German Bundesliga football club Darmstadt 98 has entered into a partnership with local shopping and leisure centre Loop5.
Caterpillar exit inspires revenue uplift for Tigers
English Premiership Rugby club Leicester Tigers has made a net gain on the shirt and stadium assets left by long-term club partner, the construction machinery and equipment company Caterpillar, after the brand opted not to renew last year.
Dollar General bags title sponsorship of Alabama bowl game
Discount retail group Dollar General has signed up as the new title sponsor of the annual college American football bowl game held in Mobile, Alabama.
Los Angeles Rams bag two new partners
NFL American football franchise the Los Angeles Rams has agreed partnerships with supermarket chain Albertsons, Vons and Pavilions and IT solutions company Microsemi.
Dubai Duty Free maintains backing of Shergar Cup
Airport retailer Dubai Duty Free has extended a title sponsorship agreement with UK horseracing event the Shergar Cup.