Information Technology

US technology company Hewlett Packard Enterprise has agreed a deal to support this year’s edition of the Ryder Cup golf event.

MotoGP World Championship motorcycling team Ducati has agreed a sponsorship deal with Chinese IT and technology company Lenovo.

Dell Technologies is using sports sponsorship to grow awareness of the brand and its products and services following its creation in the merger of personal computer brand Dell and the EMC software brand…

The NBA basketball league’s new esports competition, the NBA 2K League, has agreed partnerships with US technology companies Dell and Intel.

Indian Premier League Twenty20 cricket team Royal Challengers Bangalore has agreed a shirt sponsorship deal with the Indian division of US technology company HP.

The McLaren Formula One team has signed a multi-year partnership with Dell Technologies – the first global partnership made by the company since its merger with EMC in 2016.

IT and tech company Lenovo has sealed a multi-year sponsorship deal with the Ferrari Formula One motor-racing team.

The NBA basketball league has entered into a partnership with meditation and mindfulness app Headspace.

Technology company Microsoft has entered into a partnership with the PGA of America golf organisation, through which it will sponsor the US team at this year’s Ryder Cup.

Formula One motor-racing team Williams has entered into a partnership with hybrid cloud data protection company Acronis.

Formula One motor-racing team McLaren has agreed a sponsorship deal with US IT company Dell Technologies.

Technology company Harting has entered into a partnership with the German Handball Federation (DHB), through which it will sponsor the men’s national team.

Spanish LaLiga football club Leganés has agreed a kit sponsorship deal with football news and results website BeSoccer.

The National Collegiate Athletic Association has entered into a wide-ranging partnership with multinational technology company Google.

Esports media and software business Esports Mogul has agreed a deal to become an official partner of the Vainglory 2017 World Championship esports event.

Japanese IT services company NEC has renewed its long-term sponsorship of the International Tennis Federation’s wheelchair tennis tournaments.