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McLaren signs wide-ranging Dell partnership

Formula One motor-racing team McLaren has agreed a sponsorship deal with US IT company Dell Technologies.

The multi-faceted, long-term deal incorporates all McLaren Technology Group companies, including McLaren Racing and McLaren Applied Technologies, as well as the company’s esports programme, World’s Fastest Gamer.

Dell Technologies’ solutions will be used by McLaren during day-to-day operations, including support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience.

The two parties will also work together on initiatives relating to security, cloud, digital and workplace transformation technologies.

Zak Brown, executive director at McLaren Technology Group, said: “McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.

“Formula One is a relentless environment, and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations. We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.

“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”

Jeremy Burton, chief marketing officer of Dell Technologies, added: “Our partnership is expansive, enabling us to showcase our Dell Technologies portfolio from consumer gaming and esports to the enterprise edge, data centre and cloud.

“It is the first time we have partnered as Dell Technologies in a global commercial agreement of this nature, and we look forward to a long-term collaboration.”